The idea of customized food and drink has reached a new level as companies, brands and restaurants explore ways to entice new and existing consumers. In a brilliant move, many are going straight to the consumer for their unique perspective instead of relying on their own creativity and cleverness. This is being done through the option of customization.
Appealing to the desire to express individuality, these examples of customized food and drink let consumers create their own unique recipes. From donuts to granola mixes and even beer, there are a variety of ingenious ways in which this is made possible. In regards to the latter, one company has designed a tea bag for beer that adds quality flavor.
22 Examples of Customized Food and Drink
22
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
21
Customized Fast Food
McDonald's Create Your Taste Lets Customers Craft Their Own Meals
20
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
19
Buffet-Style Sushi Restaurants
Mainland Poke is a New Dining Concept Offering Custom Sushi Bowls
18
Artisan Yogurt Boutiques
The Yogurt Culture Company is a Specialty Shop Located in NYC
17
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
16
Artisanal Celeb Sweets
The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
15
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
14
Personalized Chocolate Bars
Chocomize Lets Individuals Create Their Ultimate Candy Bar
13
Robot-Drawn Latte Portraits
The Barista Bot Paints a Portrait of Your Face in Your Drink
12
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
11
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
10
Custom Cocktail Services
Mixed MetaPours Allows You to Celebrate in Your Own Personal Style
9
Custom Granola Mixes
Mix My Own is a Brand Letting You Design Your Own Granola Mix
8
Custom Chip Bags
Lay's Wants Consumers to Share Favorite Summer Moments on Its Bags
7
Beer-Enhancing Tea Bags
Hop Theory Creates an Affordable Way to Enjoy a Premium Brew
6
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
5
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
4
Custom Ice Cream
eCreamery Lets People Create Their Own Unique Flavors
3
Cookie Customization Kits
Three Brothers Bakery's Design-A-Cookie Set Helps with Personalization
2
Washable Customizable Beer Labels
The Naked Homebrew Labels Will Save Home-Brewers Time and Money
1
Custom Whole Food Bars
Element Bars Lets Customers Build Their Own Healthy Snacks
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Cartoon Cat-Themed Drinkware
Starbucks and Hello Kitty Launch a Cartoonish Cup Collection
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Festively Fashionable Cafe Kitchenwares
Starbucks Holiday Drinkware Comes in Many Styles
College-Targeted Food Pop-Ups
Uber Hosts 'The One Shop' Across University Campuses
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Alcoholic Boba Pearls
Boba POPS are Caviar-Sized Bubbles Filled with Flavored Liqueurs
Botanical Water Enhancers
Buddy's Plant-Powered Flavors Support Healthy Hydration on the Go
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Giftable Cookie Boxes
Sugarwish's Customizable Cookie Boxes are Indulgent and Mouth-Watering
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Customizable Hydration Beverages
INFINIT Nutrition's DIY Beverages Start at Just $2.80
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Collaborative Candy-Flavored Drink Mixes
The Candy Shop Cocoa Has Hershey-Inspired Flavors
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Bespoke Blended Fruit Drinks
Starbucks Japan Just Unveiled Its New My Fruit Frappuccino Line
Festive Boba Bottles
Gong Cha's Holiday Bubble Tea is Served in Gingerbread-Shaped Packaging
Iced Easy-To-Make Beverages
Keurig Unveiled 'Iced Refreshers' as New K-Cup Innovations
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
At-Home Boba-Making Kits
DAVIDsTEA is Releasing its First Bubble Tea Product Lineup
Single-Serve Popping Boba
Twrl Milk Tea Launched Instant Popping Boba in Portioned Sachets
Flavor-Driven Athletic Supplements
These New Optimum Nutrition Products Come in Six Flavors
Bespoke QSR Beverages
Starbucks Canada Debuted New Ways to Enjoy Summer Drinks
Savory On-the-Go Snack Bars
Fresh Food For Now Savory Bars Come in Two Flavors
Craft Cocktail Popcorn Snacks
Eatable Offers Chocolate Espresso Martini Milk Chocolate Kettle Corn
Canned Green Teas
Kung Fu Tea Debuts its Lightly Sweetened Green Tea Drink
Canned Candy-Flavored Milk Drinks
These Mars and Galaxy Canned Milk Drinks Come in 250ml Servings
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Co-Branded Cartoon Beverages
Coffee Bean & Tea Leaf Debuts its Second Collaboration with tokidoki
Customizable Mother's Day Teas
Dream Tea's The Mother's Day Blend Boasts a Personalized Option
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Food-Focused GenAI Tools
FoodGPT is a Generative AI Tool for Food and Beverage Development
Co-Branded Character Beverages
The Coffee Bean & Tea Leaf and tokidoki Created Exclusive Drinks
Diabetic-Friendly Hydration Mixes
Med-Bev's Variety Pack Offers Flavored Hydration Beverages
Convenient Meal Kits
Momofuku and Milk Bar Collaborate to Provide a Two-Course Meal
Sparkling Prebiotic Teas
Cha Makes Gut-Healthy, Adaptogenic & Naturally Antioxidant Drinks
Regionally Inspired Meal Kits
HelloFresh & Colavita's Ciao, Italia Recipes Share a Taste of Italy
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Boba-Infused Cafe Drinks
Dutch Bros Poppin’ Boba Drinks Come in Four Varieties
Bubble Tea Costumes
Spirit Halloween & Kung Fu Brew Created Boba-Inspired Halloween Outfits
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Portable Boba-Style Beverages
JOYBA® Bubble Tea Is Designed for On the Go Consumption
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Customizable Boba Bottles
Frazy Boba Tea is Ready to Enjoy After Adding Water
Unconventionally Flavored Distillates
Diistil's At-Home Range Includes Varieties Like Soy Sauce
Cookie Candy Bar Coffees
The Original Donut Shop Twix K-Cup Pods Boast a Familiar Flavor
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
DIY Snacking Popcorns
Popcorn Kitchen's Gourmet Popping Kernels Inspire Creativity in the Kitchen
Boba-Inspired Ice Creams
Kung Fu Tea & Secret Creamery Partnered on Asian-Inspired Pints
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Ready-to-Pour Tea Shots
Kamoti's Minimal-Ingredient Shots Reduce Long Lineups at the Bar
Conveniently Canned Bubble Teas
The Vinut Popping Boba Bubble Tea is Available at Map Trading
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Boba Tea Sachets
Pinky Up Butterfly Boba Has Tapioca Pearls in the Bag
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Expanded QSR Treat Menus
Jack In The Box Debuts the Boba Milk Tea, Iced Coffee, and Mini Cinnis
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Customizable Cookie Boxes
Molly Bz Allows Customers to Build Their Own Cookie Boxes
Customized Candy Mix Experiences
IT'SUGAR Chews-Your-Mix Offers Customers More Options
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Customizable Spice Packs
Spiceology's Build-a-Box Promises to Elevate One's Cooking Experience
Brown Sugar Boba Lattes
The Coffee Bean & Tea Leaf's Summer Cafe Menu Spotlights Matcha & Boba
Three-in-One Summer Beverages
Sip Fresh Fruit Tea Lemonade Comes in Several Flavor Options
Spiced Superfood Snack Bars
The B.T.R. x Blue Bottle Coffee Superfood Protein Bar is Satisfying
Boldly Flavored Kefir Drinks
Lifeway Foods' Kefir Flavor Fusions Include Hot Honey & Matcha Latte
Lollipop-Branded Boba Drinks
Chupa Chups and Chatime Launch the Lollipop-Inspired Boba Drinks
Customizable Dirty Soda Shops
Swig Customizes Sodas with Cream, Flavored Syrups & More
DIY Strawberry Coffees
Consumers Are Adding Blended Berries to Coffee for Unique Flavors
Personality-Packed Boba Beverages
Krak Boba's Menu Welcomes Newcomers to the World of Bubble Tea
Customized Dirty Drinks
Cool Sips Makes Specialized Beverages of Any Kind at NYC Event
Promotional Build-Your-Own-Box Meals
Taco Bell Canada Debuts Customization & a Workwear Giveaway
Gut Health Kefir Refreshments
Bio&Me Kefir Drinks Come in Two Flavor Options
Elevated Corporate Coffee Offerings
Partners Coffee Launches Coffee for the Office Program
Popping Jelly Drink Customizations
Beans & Brews is Adding Strawberry Popping Pearls to Its Menu
Cereal-Inspired Coffee Pods
Keurig Introduces the Sweet Cinnamon Toast Crunch-Flavored Coffee Pods
Custom Dog Food Blends
'JustFoodForDogs' Creates Custom Pte Foods after a Consultation
Seasonal Gourmet Matchas
DAVIDsTEA Unveils a New Japanese Matcha Collection for Spring and Summer
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Iced Tea Water Enhancers
These New waterdrop Microdrinks Come in Three Flavors
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Canned Water Kefirs
Agua de Madre Shares Sparkling Water Kefir by the Can
Sake-Inspired Drip Coffee Packs
Yamatoya Sake Coffee Comes in Two Varieties
Global Tea Collections
The Coffee Bean Has Rolled Out Its World of Tea Collection
Bespoke Hydration Solutions
Hydrata Electrolyte Beverage Co. Now Offers a 'Custom Blend'
Blueberry-Filled DIY Coffees
TikTok Creators are Infusing Coffee with Blueberries and Berry Syrups
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Customizable Drink Drops
The Sugar Lab's Custom Holiday Drink Drops Add Minty Flavor to Beverages
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Indulgently-Inspired Dessert Flavors
These I.T.S. Dessert Flavors are Sweet and Familiar
Ready-to-Make Cocktail Kits
Camp Craft Cocktails Released the Fruit Cake Cocktail for the Holidays
Culinary Convenience Store Coffees
The 7-Eleven OG To Go Coffee Menu Has Hot, Cold and Iced Drinks
Sandwich Shop Cookie Packs
The Potbelly 6-Pack Cookie Box Comes in a Variety of Options
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Fresh-Baked Cookie Deliveries
Tiff's Treats Simplifies Gifting Others and Treating Yourself
Regionally Inspired Cocktail Kits
This Summer Cocktail Kit Shares a Taste of San Diego
Retailer Bakery Product Expansions
These New One Stop Lines are Perfect for Picnics and Sharing
Spiced Beer-Infused Cupcakes
Spiceology Debuts the Coffee Stout Guinness Chocolate Cupcake
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Seasonal Convenience Store Coffees
These 7-Eleven Seasonal Menu Items Embrace Cold Weather Flavors
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
Enhanced Donut Shop Beverages
Randy's Donuts Debuts a New Beverage Menu to Pair with its Donuts
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Customizable Party-Size Snack Boxes
Sugarwish Intoduces a Party Size Option of Its Service
Convenient Christmastime Foods
The Co-op 2023 Christmas Food and Drink Ranges Have Been Debuted
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Cookie-Centered Milk Teas
It's Boba Time's OREO Lovers Series Features Fun Flavor Mashups
Ready-to-Blend Smoothie Kits
'SmoothieBox' Offers Premade or Customizable Smoothie Kits
Lemon-Themed Bakery Menus
Paris Baguette's New Lemon-Inspired Menu is Perfect for Summer
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Adventurous Boba Beverages
Krak Boba's Bold Butterfly Tea Beverages Inspire "Boba Courage"
Lemonade-Based Beverage Ranges
These New Duck Donuts Drinks Have a Citrus-Forward Flavor
Donut Shop Boba Menus
Randy's Donuts Just Added a New Beverage Menu That Includes Boba
Sporty Cookie Catering Bundles
Crumbl is Launching New Game Day Catering Bundles for Sports Fans
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates