The idea of customized food and drink has reached a new level as companies, brands and restaurants explore ways to entice new and existing consumers. In a brilliant move, many are going straight to the consumer for their unique perspective instead of relying on their own creativity and cleverness. This is being done through the option of customization.
Appealing to the desire to express individuality, these examples of customized food and drink let consumers create their own unique recipes. From donuts to granola mixes and even beer, there are a variety of ingenious ways in which this is made possible. In regards to the latter, one company has designed a tea bag for beer that adds quality flavor.
22 Examples of Customized Food and Drink
22
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
21
Customized Fast Food
McDonald's Create Your Taste Lets Customers Craft Their Own Meals
20
Custom Dessert Campaigns
Talenti Uses Social Media to Match People to Favorite Ice Cream Flavors
19
Buffet-Style Sushi Restaurants
Mainland Poke is a New Dining Concept Offering Custom Sushi Bowls
18
Artisan Yogurt Boutiques
The Yogurt Culture Company is a Specialty Shop Located in NYC
17
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
16
Artisanal Celeb Sweets
The Miranda Kerr Magnum Endorsement Features Custom Dessert Flavors
15
Custom Donut Creations
California Donuts' Latest Service Lets Consumers Design Their Dessert
14
Personalized Chocolate Bars
Chocomize Lets Individuals Create Their Ultimate Candy Bar
13
Robot-Drawn Latte Portraits
The Barista Bot Paints a Portrait of Your Face in Your Drink
12
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
11
Customized Candy Confections
The My M&Ms; Service Offers Personalized Treats for Any Occasion
10
Custom Cocktail Services
Mixed MetaPours Allows You to Celebrate in Your Own Personal Style
9
Custom Granola Mixes
Mix My Own is a Brand Letting You Design Your Own Granola Mix
8
Custom Chip Bags
Lay's Wants Consumers to Share Favorite Summer Moments on Its Bags
7
Beer-Enhancing Tea Bags
Hop Theory Creates an Affordable Way to Enjoy a Premium Brew
6
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
5
Customized Can Campaigns
The Heinz Get Well Soup Campaign Sends Custom Cans to Loved Ones
4
Custom Ice Cream
eCreamery Lets People Create Their Own Unique Flavors
3
Cookie Customization Kits
Three Brothers Bakery's Design-A-Cookie Set Helps with Personalization
2
Washable Customizable Beer Labels
The Naked Homebrew Labels Will Save Home-Brewers Time and Money
1
Custom Whole Food Bars
Element Bars Lets Customers Build Their Own Healthy Snacks
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Cartoon Cat-Themed Drinkware
Starbucks and Hello Kitty Launch a Cartoonish Cup Collection
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Whimsical Collaborative Coffee Menus
Starbucks Korea and Harry Potter Join on a Special Capsule
Time-Stamped Dietary Items
Cycle.me Unveils 7-Eleven Limited Edition Food Products
Indulgent QSR Refreshment Ranges
The KFC KWENCH Drinks Come in a Wide Range of Options
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Alcoholic Boba Pearls
Boba POPS are Caviar-Sized Bubbles Filled with Flavored Liqueurs
Botanical Water Enhancers
Buddy's Plant-Powered Flavors Support Healthy Hydration on the Go
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Customizable Retail Experiences
M&M'S® Debuts New Personalized Offerings to Delight Consumers
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Takeaway Tasting Menus
Ynyshir Partners with Uber Eats to Create a Tasting Menu for Home Delivery
Edible Tea Innovations
Moosa Offers Dried-Fruit Tea That Doubles as a Snack
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Customizable Hydration Beverages
INFINIT Nutrition's DIY Beverages Start at Just $2.80
Cartoon Cat Boba Beverages
A-Sha Hello Kitty & Friends Boba Matches Sanrio Characters to Flavors
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Ninja-Inspired Curated Snack Boxes
Tokyotreat Embraces the Taste of Japan with a Ninja Theme
Cold Brew Coffee Rebrands
'Robot Foods' Redesigned Cold Brew Packaging for FITCH with 'Here&Now'
Self-Chilling Cans
With a Push Button, the Cool Can Drops Drinks to a Refreshing, Icy Temperature
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Collaborative Candy-Flavored Drink Mixes
The Candy Shop Cocoa Has Hershey-Inspired Flavors
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Mixtape-Inspired Cafe Drinks
The New Dutch Bros Spring Menu Features Three Drink Options
Bespoke Blended Fruit Drinks
Starbucks Japan Just Unveiled Its New My Fruit Frappuccino Line
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
Convenient Cafe RTD Beverages
These New Additions to the Starbucks Ready-to-Drink Range are Tasty
Iced Easy-To-Make Beverages
Keurig Unveiled 'Iced Refreshers' as New K-Cup Innovations
Functional Postbiotic Beverages
Refrezz Supports Relaxation, Sleep Support and Immune Health
Pumpkin-Inspired Caffeine Drinks
7-Eleven Debuts It's New Pumpkin Spice Beverages
Artisan Drinking Chocolate Mixes
Hotel Chocolat Drinking Chocolates Come in Two New Flavors
Single-Serve Popping Boba
Twrl Milk Tea Launched Instant Popping Boba in Portioned Sachets
At-Home Boba-Making Kits
DAVIDsTEA is Releasing its First Bubble Tea Product Lineup
Savory On-the-Go Snack Bars
Fresh Food For Now Savory Bars Come in Two Flavors
Canned Green Teas
Kung Fu Tea Debuts its Lightly Sweetened Green Tea Drink
Ready-to-Sip Tea Cups
Cup-ji's Brew-in-Cup Packaging is Activated by Adding Hot Water & Swirling
Flavor-Driven Athletic Supplements
These New Optimum Nutrition Products Come in Six Flavors
Co-Branded Cartoon Beverages
Coffee Bean & Tea Leaf Debuts its Second Collaboration with tokidoki
Customizable Mother's Day Teas
Dream Tea's The Mother's Day Blend Boasts a Personalized Option
Personalized Pint Pop-Ups
The World of Guinness Created Community During the Holiday Season
Celebratory Convenience Market Menus
7-Eleven, Inc. Launches an Array of New Food Items and Deals
Jellybean-Infused Popcorn Snacks
The Popcorn kitchen Jelly Beans Popcorn Kit is Nostalgic
Co-Branded Character Beverages
The Coffee Bean & Tea Leaf and tokidoki Created Exclusive Drinks
Diabetic-Friendly Hydration Mixes
Med-Bev's Variety Pack Offers Flavored Hydration Beverages
Custom-Made Snacks
The KIND Bar Offers a Sensory Snack Experience
Holiday-Ready Beverage Menus
Peet's Coffee Debuts a Creative Bar Menu for the Festive Season
Convenient Meal Kits
Momofuku and Milk Bar Collaborate to Provide a Two-Course Meal
Regionally Inspired Meal Kits
HelloFresh & Colavita's Ciao, Italia Recipes Share a Taste of Italy
Functional Mushroom-Powered Refreshments
Adapt Drinks Come in Two Formulations
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Boba-Infused Cafe Drinks
Dutch Bros Poppin’ Boba Drinks Come in Four Varieties
Decadent Holiday Menus
Paris Baguette’s Holiday Menu Delivers a Thoughtfully Curated Selection
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Portable Boba-Style Beverages
JOYBA® Bubble Tea Is Designed for On the Go Consumption
Ultra-Personalized Granolas
Body Granola is Revolutionizing Breakfast with Personalized Nutrition
Boba-Inspired Chocolate Cups
Aldi's Dairyfine Bubble Tea Mashes Up Easter with a Beverage Craze
Food Sample-Focused Services
TiffinStash Announces Its New Feature — Taste Drive
Cubed Cocktail Kits
The Teaspressa Classic Cocktail Kit Comes with Three Recipe Options
Unconventionally Flavored Distillates
Diistil's At-Home Range Includes Varieties Like Soy Sauce
Trendy Private Label Launches
Kroger Unveils a Variety of Elevated Options for its Private Label
DIY Snacking Popcorns
Popcorn Kitchen's Gourmet Popping Kernels Inspire Creativity in the Kitchen
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Boba-Inspired Ice Creams
Kung Fu Tea & Secret Creamery Partnered on Asian-Inspired Pints
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Ready-to-Pour Tea Shots
Kamoti's Minimal-Ingredient Shots Reduce Long Lineups at the Bar
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Conveniently Canned Bubble Teas
The Vinut Popping Boba Bubble Tea is Available at Map Trading
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Ready-to-Eat Retailer Snacks
These New 7-Eleven Menu Items are Arriving This Summer
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Local Eatery-Elevated Soda Campaigns
Pepsi is Running Immersive Experiences for the Super Bowl LIX
Commercial AI Mixologists
Tastebuds Crafts AI-Generated Recipes for the Beverage Industry
Functional Ready-to-Brew Tea Products
KAYTEA Hydro Infusions Come in Four Flavors
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Edible Popping Pearls
Kültee Kaviar Takes Traditional Popping Boba Beyond Beverages
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Customizable Cookie Boxes
Molly Bz Allows Customers to Build Their Own Cookie Boxes
Festive Tea Blends
Celestial Seasonings Tea Introduced its Holiday Teas for the Winter Season
Customizable Spice Packs
Spiceology's Build-a-Box Promises to Elevate One's Cooking Experience
Brown Sugar Boba Lattes
The Coffee Bean & Tea Leaf's Summer Cafe Menu Spotlights Matcha & Boba
Three-in-One Summer Beverages
Sip Fresh Fruit Tea Lemonade Comes in Several Flavor Options
Spiced Superfood Snack Bars
The B.T.R. x Blue Bottle Coffee Superfood Protein Bar is Satisfying
Boldly Flavored Kefir Drinks
Lifeway Foods' Kefir Flavor Fusions Include Hot Honey & Matcha Latte
Customizable Dirty Soda Shops
Swig Customizes Sodas with Cream, Flavored Syrups & More
Prepackaged Cafe-Inspired Snack Cakes
The Latest Hostess Products Come in Two Options
Personality-Packed Boba Beverages
Krak Boba's Menu Welcomes Newcomers to the World of Bubble Tea
Customized Dirty Drinks
Cool Sips Makes Specialized Beverages of Any Kind at NYC Event
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Tea-Infused Fruity Cookies
TeaFusions Waffle Cookies Capture the Complete Essence of Teatime
Customized Candy Mix Experiences
IT'SUGAR Chews-Your-Mix Offers Customers More Options
Made-to-Order QSR Beverages
Jollibee Signature Sips are Arriving in Several Varieties
Promotional Build-Your-Own-Box Meals
Taco Bell Canada Debuts Customization & a Workwear Giveaway
Gut Health Kefir Refreshments
Bio&Me Kefir Drinks Come in Two Flavor Options
Elevated Corporate Coffee Offerings
Partners Coffee Launches Coffee for the Office Program
Customizable Middle-Eastern Dining Concepts
East Tea Can Express Redefines Toronto's Food Scene
From-Scratch Soup Deliveries
Jane Foodie and FreshDirect Partnered to Expand Access
Popping Jelly Drink Customizations
Beans & Brews is Adding Strawberry Popping Pearls to Its Menu
Donut Brand Energy Drinks
The Pinkbox Doughnuts Energy Drink Comes in Regular and Sugar-Free
Seasonal Gourmet Matchas
DAVIDsTEA Unveils a New Japanese Matcha Collection for Spring and Summer
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
Sakura-Celebrating Refreshment Menus
The Doutor Sakura Fair Food and Drink Menu Celebrates Spring
Bespoke Hydration Solutions
Hydrata Electrolyte Beverage Co. Now Offers a 'Custom Blend'
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Private Label Fermented Beverages
Natural Grocers Organic Drink Mixes Come in Kombucha and Tepache
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Indulgently-Inspired Dessert Flavors
These I.T.S. Dessert Flavors are Sweet and Familiar
Ethical Tea Commercial Campaigns
Clipper Teas Showcases its New Marketing Tactics for 2025
Ready-to-Make Cocktail Kits
Camp Craft Cocktails Released the Fruit Cake Cocktail for the Holidays
Culinary Convenience Store Coffees
The 7-Eleven OG To Go Coffee Menu Has Hot, Cold and Iced Drinks
Sandwich Shop Cookie Packs
The Potbelly 6-Pack Cookie Box Comes in a Variety of Options
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Prepackaged Street Food Sandwiches
The Urban Eat Urban Street Range Has Three Options
Quick-to-Prepare Foodservice Beverages
Red Diamond Simple Sweet Includes Two New Options
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Fresh-Baked Cookie Deliveries
Tiff's Treats Simplifies Gifting Others and Treating Yourself
Retailer Bakery Product Expansions
These New One Stop Lines are Perfect for Picnics and Sharing
Regionally Inspired Cocktail Kits
This Summer Cocktail Kit Shares a Taste of San Diego
Spiced Beer-Infused Cupcakes
Spiceology Debuts the Coffee Stout Guinness Chocolate Cupcake
Enhanced Donut Shop Beverages
Randy's Donuts Debuts a New Beverage Menu to Pair with its Donuts
Game Day-Inspired Shots
Game On Shots Bottle the Fun of Stadium Snacks & Tailgating
Gourmet Baked Beans
Clark Foods Boasts a Line of Flavorful Baked Bean Options
Cookie-Centered Milk Teas
It's Boba Time's OREO Lovers Series Features Fun Flavor Mashups
Punch Cocktail Pouches
Jinx Drinkx's Patent-Pending Packaging Supports Hygiene & Drink Safety
Lemon-Themed Bakery Menus
Paris Baguette's New Lemon-Inspired Menu is Perfect for Summer
Adventurous Boba Beverages
Krak Boba's Bold Butterfly Tea Beverages Inspire "Boba Courage"
Lemonade-Based Beverage Ranges
These New Duck Donuts Drinks Have a Citrus-Forward Flavor
Donut Shop Boba Menus
Randy's Donuts Just Added a New Beverage Menu That Includes Boba
Sporty Cookie Catering Bundles
Crumbl is Launching New Game Day Catering Bundles for Sports Fans
On-Demand Distilleries
Diistil Empowers Bartenders to Create Bespoke Distillates