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Functional Ready-to-Brew Tea Products

Clean the Sky - Positive Eco Trends & Breakthroughs

KAYTEA Hydro Infusions Come in Four Flavors

— January 3, 2025 — Lifestyle
KAYTEA Hydro Infusions are a new lineup of functional tea products perfect for consumers to incorporate into their routine as part of a way to stay refreshed and also meet their flavor and hydration preferences. The products are naturally unsweetened and come in the form of teabags with whole leaves inside that can be paired with hot or cold water to be brewed. The products each have natural fruit flavors with electrolytes with no artificial sweeteners or added sugar, and come in four flavors including Peach & Green Tea, Pineapple & Hibiscus, Lemon & Mate and Lime & Mint.

KAYTEA Hydro Infusions come packaged in resealable pouches to support easy access and respond to increasing calls for healthier hydration options amongst consumers.
Trend Themes
1. Functional Hydration - The rise of functional hydration products highlights consumer interest in beverages that offer more than basic refreshment, merging health benefits with convenient consumption.
2. Natural Sweetener Alternatives - Growing demand for beverages without artificial sweeteners or added sugars reflects consumer preferences for natural ingredient profiles in their daily drinks.
3. Cold-brew Convenience - Products that can be brewed with cold water cater to the convenience-driven lifestyle of modern consumers, offering flexible options for refreshing beverages.
4. Electrolyte-infused Drinks - The inclusion of electrolytes in everyday beverages underscores a shift towards multifunctional drinks that support active and health-conscious lifestyles.
Industry Implications
1. Beverage Industry - The beverage industry is increasingly innovating with functional ingredients that cater to health-conscious consumers seeking superior hydration and diverse flavor profiles.
2. Health and Wellness Sector - This sector is becoming pivotal in driving trends that blend nutrition with hydration, as products evolve to meet holistic health demands.
3. Packaging Industry - The packaging industry is evolving to enhance product accessibility and portability, with resealable pouches reflecting consumer desires for convenience and sustainability.
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