Refrezz Supports Relaxation, Sleep Support and Immune Health
Laura McQuarrie — March 14, 2025 — Lifestyle
References: berryondairy.blogspot
As a new wave of better-for-you beverages dominates the soda category, Asahi Beverages America debuted Refrezz at Expo West 2025. These canned postbiotic beverages contain compounds that help with everything from supporting overall well-being to relaxation, and sleep. These wellness sodas made with non-fat milk are coming to consumers in flavors like Lemon & Ginger, Blueberry & Mint, and Apple & Rosemary.
In place of high-sugar sodas, a new generation of consumers is reaching for sodas with functional benefits and value-added ingredients like L-92, and CP2305, which is associated with both refreshing and supporting restful sleep.
Although prebiotic beverages are immensely popular at the moment, a consumer might choose a postbiotic beverage instead because it contains beneficial compounds that are already fermented, making them easier for the body to absorb and digest.
Image Credit: Dustin Humes, Unsplash
In place of high-sugar sodas, a new generation of consumers is reaching for sodas with functional benefits and value-added ingredients like L-92, and CP2305, which is associated with both refreshing and supporting restful sleep.
Although prebiotic beverages are immensely popular at the moment, a consumer might choose a postbiotic beverage instead because it contains beneficial compounds that are already fermented, making them easier for the body to absorb and digest.
Image Credit: Dustin Humes, Unsplash
Trend Themes
1. Functional Beverage Revolution - The rise of postbiotic beverages like Refrezz reflects a growing consumer demand for drinks that offer health benefits beyond basic hydration, creating a new category of functional wellness sodas.
2. Sleep-enhancing Drinks - With ingredients like CP2305 known for promoting restful sleep, postbiotic beverages are tapping into the expansive sleep aid market by offering a natural and tasty alternative.
3. Value-added Ingredients - As consumers increasingly seek products with clear health benefits, beverages incorporating scientifically-backed compounds are gaining ground, signaling a shift towards enhanced nutritional formulations.
Industry Implications
1. Functional Foods and Beverages - The functional beverage market, embracing products like postbiotic drinks, is rapidly expanding as consumers prioritize health-oriented choices in their diets.
2. Nutritional Science - Incorporating postbiotic compounds in beverages highlights ongoing advancements in nutritional science, offering innovative applications for gut health and overall wellness.
3. Sleep Health Industry - With the introduction of sleep-enhancing beverages, the sleep health industry is diversifying beyond traditional supplements to include functional drinks aimed at improving sleep quality.
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