eCreamery Lets People Create Their Own Unique Flavors
Meghan Young — May 20, 2015 — Lifestyle
References: ecreamery
eCreamery is an online shop that allows people to create their own custom ice cream flavors. A fun service, it focuses on the idea that consumers are looking to have fun with some of their favorite things while also introducing a level of personalization that hones in on the fact that everyone is different with different tastes -- in this case, literally.
Starting with a specific base (sorbet, gelato or cream) to flavor and finally mix-ins, this custom ice cream service ensures they cover all their bases. Yet what makes eCreamery even more covetable is the fact that they allow customers to choose the name of their flavor and the packaging they want. This makes the process seem even more special. Not to mention that the custom ice cream would make a great gift.
Starting with a specific base (sorbet, gelato or cream) to flavor and finally mix-ins, this custom ice cream service ensures they cover all their bases. Yet what makes eCreamery even more covetable is the fact that they allow customers to choose the name of their flavor and the packaging they want. This makes the process seem even more special. Not to mention that the custom ice cream would make a great gift.
Trend Themes
1. Customization - The trend of customization in the food industry presents an opportunity for innovative ice cream brands to offer personalized flavors and packaging options.
2. Personalization - The growing demand for personalized experiences creates a disruptive innovation opportunity for ice cream companies to allow customers to create their own unique flavors and name them.
3. Experiential Marketing - Incorporating experiential marketing tactics into the ice cream industry can attract customers by offering interactive and fun services like creating custom flavors and packaging.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of customization by offering customizable ice cream flavors and packaging options to cater to individual preferences.
2. E-commerce - The e-commerce industry can explore new opportunities by providing online platforms for customers to create personalized ice cream flavors and order them conveniently.
3. Gifts and Specialty Products - The gifts and specialty products industry can tap into the custom ice cream trend by offering customizable ice cream options that make unique and memorable gifts.
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