Starbucks Korea and Harry Potter Join on a Special Capsule
Amy Duong — January 5, 2025 — Art & Design
References: starbucks.co.kr & instagram
Starbucks Korea and Harry Potter work in collaboration on a themed menu and it launched officially on New Year's Day. The menu is comprised of specialty drinks, themed food, and some exclusive merchandise that the Wizarding World inspires. The drink menu serves up creative blends including the Hogwarts Golden Vanilla Latte, which is based on Harry Potter's dessert, treacle tart.
The Slytherin Plum Green Tea has a gradient green color which blends from green to silver. Another notable menu item is the 'Happee Birthdae Harry' cake which is modeled after the pink frosting cake created by Hagrid in the first film. Other treats are the 9 ¾ Platform Cake and the Harry Potter Cookie Bar. The merchandise features tumblers, Bearista dolls, and wand-shaped stirrers.
Image Credit: Starbucks Korea
The Slytherin Plum Green Tea has a gradient green color which blends from green to silver. Another notable menu item is the 'Happee Birthdae Harry' cake which is modeled after the pink frosting cake created by Hagrid in the first film. Other treats are the 9 ¾ Platform Cake and the Harry Potter Cookie Bar. The merchandise features tumblers, Bearista dolls, and wand-shaped stirrers.
Image Credit: Starbucks Korea
Trend Themes
1. Themed Beverage Experiences - The fusion of pop culture themes with coffee menus invites consumers to indulge in immersive drinking experiences.
2. Pop Culture Merchandise Integration - Foot traffic increases as fans are drawn to cafes through exclusive collectibles, bridging the gap between fandom and culinary experiences.
3. Nostalgia-driven Food Trends - Menus inspired by beloved fictional worlds resonate with nostalgia, attracting patrons seeking memorable and unique dining moments.
Industry Implications
1. Food and Beverage - The rise of pop culture-themed menus opens up new avenues for restaurants and cafes seeking to captivate niche market segments.
2. Entertainment Merchandise - Licensed merchandise collaborations with popular franchises offer lucrative expansion opportunities for retail and hospitality sectors.
3. Brand Collaborations - Strategic partnerships between renowned brands and cultural icons can drive consumer engagement and brand affinity through innovative product offerings.
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