Element Bars Lets Customers Build Their Own Healthy Snacks
Meghan Young — May 20, 2015 — Lifestyle
References: elementbars
People are not only becoming more health conscious, they are delving into ways to create their own meals and snacks to ensure they know exactly what they're eating on a regular basis -- enter Element Bars. Companies are finding unique ways to offer this DIY mentality in the market and Element Bars shows one model that works. It allows people to make a custom whole foods bar.
Being the middle man allows consumers to benefit from satisfying their own individual tastes without having to spend too much time in the process. Element Bars allows people choose a specific core (chewy, crunchy, oaty, etc.) in addition to the fruits, nuts, sweets and boosts found within. Those who can't decide can either buy pre-made recipes or go through a series of questions to discover what they might like.
Being the middle man allows consumers to benefit from satisfying their own individual tastes without having to spend too much time in the process. Element Bars allows people choose a specific core (chewy, crunchy, oaty, etc.) in addition to the fruits, nuts, sweets and boosts found within. Those who can't decide can either buy pre-made recipes or go through a series of questions to discover what they might like.
Trend Themes
1. Customized Whole Food Snacks - Offering personalized whole food bars allows customers to create snacks tailored to their individual tastes and dietary needs.
2. DIY Food-making Experiences - Allowing customers to create their own snacks at home, using pre-made recipes or custom ingredients, provides a unique and engaging food-making experience.
3. Transparency and Health Consciousness - As people become more health-conscious, they are seeking transparency in their food choices and creating their own snacks with whole food ingredients unprocessed foods.
Industry Implications
1. Health Food Retail - Whole food snack makers could partner with grocery stores or health food retailers to offer customized snack-making stations.
2. Travel and Hospitality - Hotels and resorts could offer customized whole food snack stations, giving guests a unique and healthy snack option.
3. Food-tech - Companies could create apps or platforms that allow customers to create and order personalized whole food snacks for home delivery.
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