Bio&Me Kefir Drinks Come in Two Flavor Options
Michael Hemsworth — September 25, 2024 — Lifestyle
References: bioandme & foodanddrinktechnology
The Bio&Me Kefir Drinks have been added to the brand's existing range of kefir offerings that are perfect for helping consumers to easily and deliciously support their gut health needs. The drinks are arriving in the UK at Sainsbury's and Whole Foods in the months ahead, and will come in two flavor options including Vanilla and Natural in 500ml bottles priced at £2.60 each. The drinks contain 100-billion gut-friendly cultures with no added sugars, thickeners or emulsifiers in the recipe while also having no ultra-processed protein powders or artificial sweeteners in the mix.
Co-Founder Dr. Megan Rossi spoke on the Bio&Me Kefir Drinks saying, "Many kefir drinks on the market, even those labelled as ‘gut healthy’, are often packed with added sugars, thickeners and artificial ingredients. We’ve worked really hard to create as close a match as possible to traditional, homemade kefir, which is celebrated for its strain diversity, high active cultures count, and clean ingredients. Our unique fermentation process eliminates the need for emulsifiers, thickeners, or added sugars, letting the quality of the ingredients shine through – and importantly, they taste great too.”
Co-Founder Dr. Megan Rossi spoke on the Bio&Me Kefir Drinks saying, "Many kefir drinks on the market, even those labelled as ‘gut healthy’, are often packed with added sugars, thickeners and artificial ingredients. We’ve worked really hard to create as close a match as possible to traditional, homemade kefir, which is celebrated for its strain diversity, high active cultures count, and clean ingredients. Our unique fermentation process eliminates the need for emulsifiers, thickeners, or added sugars, letting the quality of the ingredients shine through – and importantly, they taste great too.”
Trend Themes
1. Clean-label Beverages - The rise in demand for clean-label beverages is evident as consumers seek products with minimal and natural ingredients, positioning Bio&Me Kefir Drinks as a leading example.
2. Gut Health Focus - Gut health has become a significant focus within the wellness industry, highlighting opportunities for innovations that significantly improve digestive health like Bio&Me’s kefir drinks.
3. Functional Fermented Foods - The growing interest in functional fermented foods indicates a market ripe for expansion with products such as Bio&Me’s kefir, which offers substantial probiotic benefits.
Industry Implications
1. Health Beverage Industry - The health beverage industry is witnessing rapid growth due to consumer interest in drinks that offer additional health benefits, creating a lucrative avenue for products like kefir.
2. Dairy Alternatives - Dairy alternatives are gaining popularity, and kefir drinks with their probiotic benefits and clean ingredients appeal to consumers seeking healthier options.
3. Supermarket and Grocery Retail - Supermarkets and grocery retailers are increasingly stocking health-oriented products like Bio&Me Kefir Drinks, reflecting the consumer shift towards gut health-conscious purchases.
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