These I.T.S. Dessert Flavors are Sweet and Familiar
Michael Hemsworth — July 16, 2024 — Lifestyle
References: itstaste & foodanddrinktechnology
These I.T.S. dessert flavors have been created by the flavor house as a solution for brands as a way to elevate the taste profile of products with some classic inspiration. The brand has introduced the Eton Mess, Pecan Pie, Baklava and Basque Cheesecake flavors, amongst others, which keep indulgence but also nostalgia in the spotlight. These flavors can be added to foods and drinks of many kinds, and allow for a new way for consumers to enjoy the classic flavors of their childhood in a decidedly healthier way.
Founder Mike Bagshaw spoke on the inspiration behind the new I.T.S. dessert flavors saying, "One of the most interesting trends is the use of indulgent dessert flavours in healthy products such as protein bars and alcohol such as RTD cocktails, beer and cider. We are increasingly seeing classic dessert flavours used in sports powders and fitness drinks, as well as vitamin and collagen mixes."
Founder Mike Bagshaw spoke on the inspiration behind the new I.T.S. dessert flavors saying, "One of the most interesting trends is the use of indulgent dessert flavours in healthy products such as protein bars and alcohol such as RTD cocktails, beer and cider. We are increasingly seeing classic dessert flavours used in sports powders and fitness drinks, as well as vitamin and collagen mixes."
Trend Themes
1. Nostalgic Dessert Flavors - Classic dessert flavors such as Eton Mess and Baklava are being revamped to provide a sense of nostalgia while maintaining modern health trends.
2. Functional Indulgent Treats - Desserts that incorporate supplements like vitamins and collagen mixes are offering both indulgence and functional health benefits.
3. Fusion of Desserts in Beverages - The combination of dessert-inspired flavors in ready-to-drink cocktails and ciders is revolutionizing traditional beverage formulas and enhancing consumer experiences.
Industry Implications
1. Health and Wellness Foods - Integrating classic dessert flavors into health-centric products like protein bars and fitness drinks is carving out a niche in the health food market.
2. Flavor Development - Flavor houses are innovating by creating nostalgic yet modern dessert flavors that can be incorporated into a wide range of food and beverage products.
3. Alcoholic Beverages - The alcoholic beverage industry is seeing a trend of using familiar dessert flavors to diversify offerings in RTD cocktails, beer, and cider.
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