While some beauty start-ups are now prioritizing customization to cater to the unique needs of individual consumers, others are offering cosmetic boosters to build upon the formulas and amplify the efficacy of products—ultimately giving the end consumer just as much control.
These cosmetic enhancers can be seen across the world of makeup and skincare, in the form of products to boost SPF protection, skin health, coverage or luminosity.
There are now plenty of cosmetic boosters specifically for the skin, but there are also some emerging examples of solutions for the hair and underarm area. D.S. & Durga's recently launched 'I Don't Know What' as a fragrance enhancer, which has a scent of its own that can be used with other perfumes to add complexity.
22 Beautifying Cosmetic Boosters
From Aromatic Fragrance Enhancers to Foundations Mix-In Mediums:
Laura McQuarrie — Jul 18, 2018 — Fashion
22
Luminizing Face Oils
Josie Maran’s Argan Oil Moonstone Drops Prime and Highlight the Face
21
Metallic Makeup Enhancers
Cover FX's 'Custom Enhancers' Come in Three New Luminous Shades
20
Foundation Mix-In Mediums
Urban Decay's Velvetizer Instantly Gives Foundation More Coverage
19
Chromatic Jelly Highlighters
The Nuest Magical Jelly Highlighters Come in a Bright Shade Range
18
Aromatic Fragrance Enhancers
D.S. & Durga's 'I Don't Know What' Adds Complexity to Other Scents
17
Jelly Curl Enhancers
OUAI's Curl Jelly Enhances, Defines and Protects Curls
16
Pearlescent Liquid Sunscreens
Volition's Prismatic Luminizing Shield SPF 50 is an "Anti-Sunscreen"
15
Spray SPF Boosters
Bio-on's 'minerv bio' Range Features Two New Biodegradable Ingredients
14
Shimmering Setting Sprays
This New MAC Setting Spray Leaves the Skin with a Dewy Luminous Look
13
Revitalizing Beauty Serums
Clarins' Boosters Can Be Added to Moisturizers, Masks and Makeup
12
Nutritive Skin Serums
Glossier's 'Super Pack' Products are Branded as "Supplements for Your Face"
11
Softening Underarm Primers
Meow Meow Tweet's Product Aids with the Transition to Natural Deodorant
10
Deodorant-Amplifying Bars
Kaia Naturals' Natural Booster Bar Improves the Power of Deodorant
9
Illuminating Makeup Concentrates
NYX's Away We Glow Liquid Booster Generates a Glowing Finish
8
Adaptogenic Herbal Skincare
Skin Regimen's '10.0 Tulsi Booster' is Powered by Holy Basil
7
Dewy Makeup Moisturizers
The Tatcha Luminous Dewy Skin Mist is Made with Botanicals
6
Transformative Cosmetic Enhancers
PÜR Cosmetics' Turns Makeup and Skincare Into Beauty Boosters
5
Subtle Opalescent Serums
The Newest Urban Decay Highlighter Offers a Subtle Glow to the Skin
4
Antioxidant Skincare Boosters
Verso Skincare's Antioxidant Turmeric Booster is a Potent Serum
3
Multitasking Illuminating Primers
The Light Source 3-in-1 Illuminating Primer is Highly Versatile
2
Versatile Hair Boosters
Cuvée's Essential Booster for Hair Touts "Skincare-Grade Ingredients"
1
Sun-Protection Boosters
The Solar Defense Booster Prevents Skin Damage from the Sun
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Aromatic Layering Bodycare
Escentric Molecules' Body Care Range Elevates Layered Fragrances
Expressive Body Mists
Phlur Body Mists are Modern, Wearable, Layerable Scents
Solid Perfume Gels
A'ddict's Minimalist Solid Perfumes Shine on Their Own & Layer Seamlessly
Mood-Boosting Cherry Fragrances
Cherry Ambition Uses Scent Association to Manifest Success
Customizable Beauty Brands
The Body Lab Offers Customization Expertise into Body Care
Natural Luxurious Makeup Collections
Chanel's Les Beiges Collection Delivers Impeccable Results
Skincare-Inspired Foundations
CoverGirl Simply Ageless Skin Perfector Essence Foundation is Potent
Hair Care Retail Expansions
Bumble and Bumble Launches Its Storefront on Amazon
Barrier-Boosting Bodycare
BYOMA Body Supports Below-the-Neck Skincare
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
Swipe-On Perfume Sticks
Tremendous Parfum's Twist-On Swivel Sticks Apply with Precision
Spa-Style Body Care
Glossier Unveils the Body Hero Collection with New Formulas and Designs
Skin Enhancer Fragrances
Glossier You Rêve and Glossier You Doux are Two New Subtle "Skin Scents"
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
AR-Enhanced Hair Dye Boxes
L’Oréal & Snapchat Brought an AR Packaging Experience to Walmart
Hair Care Retail Expansions
Function of Beauty Opens a Storefront With Amazon
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Moisturizing Total Body Deodorants
Dove Whole Body Deodorants Can Be Applied Anywhere
Summery Skincare Cosmetics
These New Tree Hut Products Include Fragrances and a Serum
Expansive Body Care Lines
Kiehl’s Launches Intimate Care Category 'Kiehl’s Personals'
Swedish Skincare American Expansions
Under Your Skin is a Sustainable Swedish Beauty Brand
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Limited-Edition Body Sprays
Lsuh Offers Fresh & Vibrant Fragrances to Enhance One's Daily Routine
Fresh Vegetal Fragrances
O Boticário Dropped Four Vegetable-Based Scents Like Pea & Carrot
Sensorial Personal Care Products
Osāna Naturals Makes Daily Staples with Functional Fragrances
Science-Backed Reparative Haircare
Skin Fillers Inspired the Garnier Fructis Hair Filler Line
Clean Eau de Parfums
Beautycounter Fragrances Explore "Safer Synthetics"
Multipurpose Scented Mists
Kopari's Hair and Body Mists Share the Scents of Fan-Favorite Products
Skin Tint Serum-Balms
The Beauty Balm Serum Boosted Skin Tint Boasts a Unique Delivery System
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
Multi-Dimensional Volumizing Serums
The HA Intensifier Multi-Glycan Complements Filler Injections
Cell-Harnessing Luxury Skincare Lines
Exoceuticals Helps Enhance Glow & Improve One's Complexion
Multi-Use Caramel Mists
Phlur Caramel Skin is a Sweet, Layerable Scent for the Hair and Body
Emotionally Invigorating Skincare Lines
NEURAÉ Products are Based on Aromachology Principles
Bond-Building Hair Boosters
Unbreakable Bonds Mixing Drops Add Strengthening Properties to Stylers
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Aromachology-Inspired Fragrances
Yves Rocher Introduces the New Essences Botaniques
Skin Scent Rollerballs
The Glossier You Rollerball Shares Targeted Scent Experiences
Light Layerable Fragrances
TEMPT Eau de Toilette by MAËLYS Enhances Aromatic Body Care
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Fashion-Branded Beauty Products
Giorgio Armani Beauty Boasts the Glow Trio
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Body Hair-Centric Kits
These Fur Kits are Redefining Body Hair Care with Style
All-Natural Air Care Products
This Collection Of Fresheners & Oils Ditches Artificial Ingredients
Skin Booster Foundations
The HD Skin Hydra Glow Foundation is Likened to a Sheet Mask
Nourishing Bronzing Drops
e.l.f. Cosmetics' Affordable Bronzing Drops are Rich in Antioxidants
Mood-Modulating Functional Fragrances
AERWAY Scents are Backed by Functional Benefits
Vitamin-Enriched Sun Care Products
The InstaNatural Vitamin C Range Now Includes SPF
Fine-Fragrance Body Mists
Nest New York Reforms its Fragrances to Develop Body Mists
Back-Targeting Acne Sprays
Dermalogica Recently Debuted the NEW Clarifying Bacne Spray
High-Fashion Haircare Lines
Zara Hair Reunites with Guido Palau on the 'Shine' Collection
Electrolyte Body Mists
Gourmand Beauty's Fresh Body Mists Feature Tomato Fruit & Carrot Root
Moisture-Boosting Radiance Serums
Alphascience's HA BOOSTER Serum Moisturizes and Smooths
Hangable Fragrance Tags
Born to Stand Out's Home Fragrances Enhance Interiors with Color & Scent
Luxe All-Purpose Cleansers
Le Labo's All-in-One Cleanser is for the Face, Body, Hair and Soul
Energizing Wellness Mists
cMoss Beauty's Face and Mood Mist Revitalizes the Complexion & Spirit
Fragrance-Focused Cleaning Products
These Fabulosa Seasonal Collections Have Captivating Scents
Water-Based Perfumes
Velvetvelo’s Alcohol-Free Fragrances Preserve the Skin and Its Microbiome
Nourishing Multi-Functional Tints
U Beauty's SUPER Tinted Hydrator is a High-End Cosmetic Formula
Botanical-Rich Hair Products
Non Gender Specific Launches Phytonutrient Infusion Hair Care Line
Fruity Floral Hair Perfumes
Honey Infused Lavender Berry Hair Perfume is Optimized for the Scalp
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Invigorating Upcycled Fragrances
DKNY 24/7 Eau de Parfum is a Tribute to Those Always on the Move
Confidence-Boosting Youth Bodycare
C by Claire's Shares Fragrances and Bodycare for Gen Zalpha
Functional Fragrance Collections
Pacifica's New Fragrance Collection is Backed by Neuroscience
Sustainable Beauty Expansions
Givaudan Has Completed the Acquisition of B.Kolormakeup & Skincare
Multi-Purpose Face Mists
Omy Labs' New 5-In-1 Antioxidant Face Mist Protects and Hydrates
Philosophical Beauty Products Expansions
A.P.C. Drops a Skincare Range Inspired by a Special Quote
Complexion-Improving SPF Serums
HH Science Introduces the Brightening Serum + SPF 50 Drops
Microbiome-Friendly Fragrances
State of Change Specializes in Clean, Biocompatible Scents
Masculine Hybrid Skincare Ranges
Enhanse Men's Hybrid Skincare Supports Skin and Corrects Issues
Serum-Like Tinted SPFs
Glow Hub's Defend Yourself Facial Sunscreen Addresses Top Sun Care Concerns
Refined Body Spray Scents
The Lynx Fine Fragrance Collection Includes Five Aerosol Scents
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Mood-Boosting Musk Fragrances
Jovan's Musk Fragrance Collection Inspires Confidence & Empowerment
Nostalgic Hair Lighteners
Sun In's Spray-In Hair Lighteners Have Been Revived for a New Generation
Antioxidant-Packed Sunscreen Mists
Kopari's Body Mist Sunscreen Features High-Performance Skincare
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
Mood-Boosting Body Balms
Lush's Temple Balms Use Scent to Encourage Awakening or Unwinding
Aromatic Beauty Gift Sets
The Fleurs D'oasis Hair & Body Gift Set Takes Self Care to New Heights
Cherry-Scented Laundry Fragrances
Snif's Tart Deco Scent Booster Adds Fine Fragrance to Laundry
Fast-Absorbing Fractionated Body Oils
hanni's Weightless 'good aura' is Touted as "the Anti-Oil"
Intimate Skincare Capsules
Oyo Skincare Creates Dedicated Skin Regimens for Intimate Areas
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
Delicately Scented Body Cremes
Glossier Crème de You Turns an Iconic Skin Scent into Body Care
Textured Hair Styling Solutions
KISS Colors & Care is Launching Three New Products
Fragrant Layering Oils
The Essence of Dreams Layering Oil Adds Depth & Longevity to Fragrances
Glow-Boosting Skin Tints
Revolution Beauty's Bright Light Face Glow is Multifunctional
Capsule-Like Skincare Masks
These Sephora Collection Booster Masks Feature Natural Ingredients
Vibrantly Aromatic Body Care
Maison Francis Kurkdjian Debuts the Aqua Media Cologne Forte Line
Saffron-Infused Body Lotions
82E's Body Lotion is a Luxurious Whole-Body Skincare Solution
Barrier-Boosting Floral Body Oils
Geranium Rose Body Oil Features Bio-Engineered Clean Actives
Microbiome-Supporting Beauty Lines
OM Botanical Unveils a New Skin and Hair Microbiome Line
Complexion-Improving Natural Serums
Burt’s Bees Offers a Brightening Facial Serum
Underarm-Focused Gift Sets
Kaia Naturals' Limited-Edition Gift Sets Elevate Underarm Care
Luxe Vanilla Deodorants
Vanilla Skin Deodorant Delivers Lasting Protection with an Alluring Scent
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Luxurious Glow-Enhancing Bronzers
Armani Beauty Introduces Its Luminous Silk Glow Bronzer
Expansive Luxury Fragrances
Celine Expands its Line of Perfumed Bath and Body Products
Multipurpose Beauty Mousses
Fwee's Blurry Pudding Pot Boasts a Viral Fluffy Texture
Lightweight Blowout Haircare Solutions
SexyHair Launches Two Products That Will Elevate One's Hair
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
Filling Facial Creams
MAËLYS' TOO-BOOSTED Enhances the Appearance of Skin Fullness
Sensorial Performance Haircare
Blake Brown Shares Strengthening & Nourishing Solutions
Mood-Enhancing Oil Perfume Sprays
MOODEAUX Boasts the Punkstar Supercharged Skinscent Oil Perfume
Micro-Fine Shimmer Bronzers
CoverGirl Clean Fresh Radiant Loose Powder Bronzer Absorbs Oil
Brightening Ingrown Sprays
SweetSpot Labs' Buff & Brighten Targets Razor Burn, Bumps & More
Caffeine-Infused SPF Blends
The Skinny Confidential Unveils the New Caffeinated SPF
Space-Inspired Scented Hairsprays
SexyHair's Spray & Play Harder Elevate Consumer Styling
Fragrance-Enhancing Primers
Future Society's Primer Creates a Foundational Fragrance Layer
Microcrystal Exfoliant Bars
Soft Services and D.S. & Durga Launched a Fragrant Buffing Bar
Featherweight Skin-First Foundations
No Makeup Makeup Foundation is Hydrating & Skin-Nourishing
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Ultra-Fresh Skincare Products
Fresh Chemistry® Offers a Unique Skincare Approach
Replenishing Clean Bodycare
Innersense Body Care Gleans from Award-Winning Organic Haircare
Ultra-Stylish Bathroom Decor
Diptyque Debuts a New Bathroom Collection Called 'Beauty Accessories'
Aromatic Sun Protection Cosmetics
Sunsense3 Sun Protection Products Address Consumer Demands
Skincare-Inspired Beauty Primers
These New CoverGirl TruBlend Products Come in Six Options
Premium Private Label Cosmetics
Real Root by Sprouts Offers Body Care and More
Multi-Dimensional Complexion Compacts
Fara Homidi's Essential Face Compact Pairs Two Products
Advanced SPF-Enhanced Skincare Formulas
Hh Science’s Recent SPF Product Launches are Multi-Faceted
Unconventionally Colored Mascaras
Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Skin-Balancing CC Creams
IT Cosmetics CC+ Cream Has Been Revamped Ahead of the Summer
Mysterious Perfume Project Expansions
AVESTAN is Introducing a New Fragrance with a New Store
Mystery Fragrance Sets
The Murder Mystery Layering Set Was Built Around "Missing" Heart Notes
Sensitive Skin-Targeted Beauty Ranges
Dermablend Professional Has Introduced a New Skincare Range
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Architectual Makeup Capsules
Tom Ford Teases a New Makeup Collection Comprised of "Essentials"
Precision Beauty Droppers
Aptar Beauty's NeoDropper Supports Hygienic, Controlled Application
Clean High-Performance Hair Colors
Innersense Color Purity Sets a Precedent for Hair Color Systems
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Body Powder Bundles
The Dust Duo by Megababe Revives Body Powders & Puff Applicators
High-Performance Customized Haircare
eSalon Custom Hair Care Targets Multiple Goals in One Formula
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Natural Beauty Brand Expansions
Yensa Beauty Expands Its Producst to Norstrom Stores
Functional Makeup Bundles
Piper Blue Organic Makeup Boasts the Tri-Power Bundle