Bio-on's 'minerv bio' Range Features Two New Biodegradable Ingredients
Laura McQuarrie — May 9, 2018 — Eco
References: bio-on.it & cosmeticsbusiness
As part of Bio-on's 'minerv bio' personal care product range, which was launched earlier this year, the brand is introducing two new biodegradable ingredients that take the form of SPF boosters.
The biodegradable ingredients go by the names minervPHB Riviera and minervPHB Riviera Plus, which have the potential to be used in everything from makeup and skincare to haircare to offer protection from both UVA and UVB rays. These new biodegradable ingredients are derived from the brand's biodegradable bioplastic—made from renewable plant sources—and boast the ability to reduce UV damage, while also helping to make formulas more resistant to water.
With the introduction of these ingredients, Bio-on is making it possible for cosmetic manufacturers to reduce the percentage of UV filters that are used in sunscreen.
The biodegradable ingredients go by the names minervPHB Riviera and minervPHB Riviera Plus, which have the potential to be used in everything from makeup and skincare to haircare to offer protection from both UVA and UVB rays. These new biodegradable ingredients are derived from the brand's biodegradable bioplastic—made from renewable plant sources—and boast the ability to reduce UV damage, while also helping to make formulas more resistant to water.
With the introduction of these ingredients, Bio-on is making it possible for cosmetic manufacturers to reduce the percentage of UV filters that are used in sunscreen.
Trend Themes
1. Biodegradable SPF Boosters - The introduction of biodegradable SPF boosters in cosmetics offers an opportunity for disruptive innovation in the personal care industry.
2. Renewable Plant-sourced Ingredients - The use of renewable plant-sourced ingredients in various beauty products presents a disruptive innovation opportunity for the cosmetics industry.
3. Reducing UV Filter Percentage - Minimizing the percentage of UV filters in sunscreen formulations creates a disruptive innovation opportunity for cosmetic manufacturers.
Industry Implications
1. Personal Care - The personal care industry can explore the use of biodegradable SPF boosters and renewable plant-sourced ingredients to enhance sunscreen products.
2. Cosmetics - The cosmetics industry can leverage the introduction of biodegradable SPF boosters and reduced UV filter percentage to create more sustainable and effective beauty products.
3. Haircare - Incorporating biodegradable SPF boosters in haircare products provides a disruptive innovation opportunity for the haircare industry to offer UV protection.
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