OUAI's Curl Jelly Enhances, Defines and Protects Curls
Mishal Omar — June 6, 2017 — Marketing
The haircare brand OUAI is offering a Curl Jelly – a uniquely textured hair product that seeks to enhance the appearance of users' hair.
The Curl Jelly has a unique formulation, since unlike most other curl-defining products it comes in a jelly-like consistency rather than in a spray or mousse formulation. The gel and oil combination contains silk proteins that moisturize and soften the hair, while simultaneously blocking the negative effects that humidity can have on curls in the summer months. With its inclusion of keratin, the product enhances and defines curls while also repairing damaged locks.
OUAI's Curl Jelly is easy to use, as all consumers need to do is apply a small amount to damp hair and then let it air dry.
The Curl Jelly has a unique formulation, since unlike most other curl-defining products it comes in a jelly-like consistency rather than in a spray or mousse formulation. The gel and oil combination contains silk proteins that moisturize and soften the hair, while simultaneously blocking the negative effects that humidity can have on curls in the summer months. With its inclusion of keratin, the product enhances and defines curls while also repairing damaged locks.
OUAI's Curl Jelly is easy to use, as all consumers need to do is apply a small amount to damp hair and then let it air dry.
Trend Themes
1. Jelly Hair Products - The trend of innovative haircare products with unconventional consistencies, such as jelly, present great opportunities for experimentation and play towards the consumers' excitement for newness.
2. Curl Enhancers with Added Benefits - A trend towards curl enhancers which enhance and define curls while also repairing damaged locks and blocking environmental stressors, like humidity, aligns with the growing consumer concern for hair health and protection.
3. Hair Products for Easy Use - A trend towards easy-to-use hair products, such as OUAI's Curl Jelly, presents a need to address time-starved consumers' desire for efficiency without skimping on quality and performance.
Industry Implications
1. Haircare Industry - Companies in the haircare industry can tap into the trend of unconventional and multifunctional hair products that offer consumers unique experiences and solve their hair concerns.
2. Beauty & Personal Care Industry - The beauty and personal care industry can benefit from the trend towards easy-to-use hair products that align with consumers' growing concern for holistic and sustainable health and wellness.
3. Retail Industry - Players in the retail industry can leverage the trend of consumer desire for novelty and convenience by carrying innovative haircare products that combine high-performing ingredients and functionality, such as OUAI's Curl Jelly.
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