DKNY 24/7 Eau de Parfum is a Tribute to Those Always on the Move
Laura McQuarrie — October 2, 2024 — Fashion
References: dkny & fragrantica
Inspired by the vibrant energy of the city that never sleeps and the dynamic spirit of those perpetually on the move, DKNY 24/7 is a new fragrance that captures the essence of constant activity and excitement in every exhilarating note. This eau de parfum from the iconic New York fashion leader was crafted by DSM-Firmenich Principal Perfumer, Frank Voelkl and it's touted as a textural floral woody musk with invigorating notes that represent the buzz of urban life.
Top notes include pink pepper and rhubarb that lead into a heart of rose, tuberose and jasmine, and a grounding base with upcycled cedarwood, upcycled sandalwood, upcycled musk and Ambrox Super.
DKNY 24/7 is packaged within an hourglass-shaped bottle that represents the city itself and its iconic skyline.
Top notes include pink pepper and rhubarb that lead into a heart of rose, tuberose and jasmine, and a grounding base with upcycled cedarwood, upcycled sandalwood, upcycled musk and Ambrox Super.
DKNY 24/7 is packaged within an hourglass-shaped bottle that represents the city itself and its iconic skyline.
Trend Themes
1. Upcycled Ingredients - The use of upcycled cedarwood, sandalwood, and musk in fragrances demonstrates a shift towards sustainable and eco-conscious consumer products.
2. City-inspired Scents - Fragrances capturing the essence of urban life resonate with consumers seeking a connection to the vibrant energy and dynamic spirit of cityscapes.
3. Textural Floral Woody Musk - Innovative scent combinations like textural floral woody musk offer a complex olfactory experience that appeals to modern urban consumers.
Industry Implications
1. Fragrance Industry - The fragrance industry is increasingly incorporating sustainable practices and materials, evident in the use of upcycled ingredients.
2. Fashion and Lifestyle - Fashion and lifestyle brands are expanding into fragrance lines that reflect their overall aesthetic and ethos, creating comprehensive brand experiences.
3. Sustainable Consumer Goods - The incorporation of upcycled materials in products is becoming a hallmark of the sustainable consumer goods industry.
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