AERWAY Scents are Backed by Functional Benefits
Laura McQuarrie — April 18, 2024 — Fashion
References: aerway.co
AERWAY's unisex Functional Fragrances are more than just feel-good scents—they're tools for everyday life with functional benefits. The everyday scents in the brand's sample kit include invigorating and aquatic Rise+; earthy and green Breathe+ for calming and de-stressing; and spicy-sweet Connect+ to inspire intimacy and sociability.
Rise+ is a tool for increasing focus that gleans from a study published in the Journal of Environmental Psychology that provides clinical evidence that being by the ocean promotes enhanced focus and attention.
AERWAY engineered Connect+ to target specific parts of the brain responsible for social behavior and decision-making, and activate the sympathetic nervous system to stimulate the body and help with the regulation of hormones for enhanced energy and vitality.
Rise+ is a tool for increasing focus that gleans from a study published in the Journal of Environmental Psychology that provides clinical evidence that being by the ocean promotes enhanced focus and attention.
AERWAY engineered Connect+ to target specific parts of the brain responsible for social behavior and decision-making, and activate the sympathetic nervous system to stimulate the body and help with the regulation of hormones for enhanced energy and vitality.
Trend Themes
1. Functional Fragrance Innovation - Expanding beyond traditional scents to offer benefits for everyday life through targeted brain activation and hormonal regulation.
2. Biophilic Aroma Development - Creating fragrances inspired by natural environments to enhance focus, relaxation, and social interactions based on scientific studies.
3. Sensory Wellness Solutions - Developing fragrance products that go beyond sensory pleasure to actively improve mental and emotional well-being through innovative formulations.
Industry Implications
1. Beauty & Personal Care - Incorporating functional fragrances with specific brain-boosting and calming properties into beauty and personal care products.
2. Health & Wellness - Integrating mood-modulating fragrances into holistic wellness practices to enhance mental health and emotional balance.
3. Home & Lifestyle - Infusing living spaces with aroma solutions designed to optimize focus, relaxation, and social interactions for a more harmonious lifestyle.
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