D.S. & Durga's 'I Don't Know What' Adds Complexity to Other Scents
Laura McQuarrie — July 18, 2018 — Fashion
References: dsanddurga & allure
The D.S. & Durga 'I Don't Know What' is packaged like many other perfume products, but the new product distinctly sets itself apart as a fragrance enhancer that adds a certain indescribable quality to other perfumes or one's natural scent.
The fragrance enhancer itself boasts a top note of bergamot essence, heart notes of Iso E Super, vetiver acetate and base notes of civettone, firsantol and ambrox super. Together, this combination of scents helps to highlight certain aromas with its own uniquely fresh scent.
Alongside the rise of customizable cosmetics, a number of brands have taken a liking to "boosters" that have the potential to let the end consumer enhance the colors or amplify the efficacy of a product for the body or the face.
The fragrance enhancer itself boasts a top note of bergamot essence, heart notes of Iso E Super, vetiver acetate and base notes of civettone, firsantol and ambrox super. Together, this combination of scents helps to highlight certain aromas with its own uniquely fresh scent.
Alongside the rise of customizable cosmetics, a number of brands have taken a liking to "boosters" that have the potential to let the end consumer enhance the colors or amplify the efficacy of a product for the body or the face.
Trend Themes
1. Customizable Fragrance - Opportunity to create fragrances tailored to individual preferences using fragrance enhancers like D.S. & Durga's 'I Don't Know What'.
2. Scent Boosters - Growing interest in fragrance enhancers that can enhance the scent profile of perfumes or natural body odors.
3. Personalized Cosmetics - Brands exploring the use of boosters to allow consumers to customize the colors or efficacy of cosmetic products.
Industry Implications
1. Fragrance - The fragrance industry can tap into the trend of customizable fragrances and fragrance enhancers to cater to individual preferences.
2. Cosmetics - The cosmetics industry can incorporate scent boosters to allow customers to personalize the scents of their cosmetic products.
3. Beauty Accessories - Opportunity to develop and market innovative fragrance enhancer products for customers seeking to enhance or customize their personal scent.
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