This Collection Of Fresheners & Oils Ditches Artificial Ingredients
Rahul Kalvapalle — December 30, 2023 — Lifestyle
References: auracacia & prnewswire
Iowa-based essential oil and aromatherapy brand Aura Cacia has launched a brand new collection of air care products that make use of 100 percent pure essential oils in order to freshen up and clean your environment.
By tapping into the benefits of botanical ingredients prized for their myriad qualities, Aura Cacia has managed to create a diverse array of products to suit different use cases. The product range includes blends of essential oils ranging from Citrus Burst to Fresh Floral fragrance formulas. Elsewhere, you can freshen up your bathroom with toilet sprays that eschew artificial fragrances and chemicals but still offer fresh scents to get rid of natural but unwanted bathroom odors. Meanwhile, the room sprays, also made with pure essential oils, can be used to freshen up the air as well as fabrics in your room.
Image Credit: Aura Cacia
By tapping into the benefits of botanical ingredients prized for their myriad qualities, Aura Cacia has managed to create a diverse array of products to suit different use cases. The product range includes blends of essential oils ranging from Citrus Burst to Fresh Floral fragrance formulas. Elsewhere, you can freshen up your bathroom with toilet sprays that eschew artificial fragrances and chemicals but still offer fresh scents to get rid of natural but unwanted bathroom odors. Meanwhile, the room sprays, also made with pure essential oils, can be used to freshen up the air as well as fabrics in your room.
Image Credit: Aura Cacia
Trend Themes
1. Botanical Ingredients - Creating a diverse array of products using botanical ingredients prized for their myriad qualities presents disruptive innovation opportunities for air care brands.
2. Pure Essential Oils - Utilizing 100 percent pure essential oils in air care products opens up disruptive innovation opportunities for brands looking to offer natural and chemical-free solutions.
3. Natural Fragrance Formulas - Developing fresheners and sprays with natural fragrance formulas, free from artificial fragrances and chemicals, creates disruptive innovation opportunities for brands aiming to provide clean and refreshing scents to consumers.
Industry Implications
1. Essential Oil Industry - The essential oil industry can explore disruptive innovation opportunities by leveraging the increasing consumer demand for natural air care products made with pure essential oils.
2. Aromatherapy Industry - The aromatherapy industry has potential disruptive innovation opportunities to tap into the rising interest in natural air care products that utilize botanical ingredients and offer refreshing scents to improve the ambiance of spaces.
3. Eco-friendly Cleaning Industry - The eco-friendly cleaning industry can seize disruptive innovation opportunities by developing air care products that incorporate natural fragrance formulas, catering to consumers seeking chemical-free solutions for freshening up their environment.
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