Addiction Tokyo Makes Mascara in Mustard, Apricot, Plum & Rose
Laura McQuarrie — April 30, 2024 — Fashion
References: addictiontokyobeauty & nylon
Colored mascara uniquely accentuates specific eye colors, like burgundy mascara complementing green eyes and brown mascara intensifying hazel eyes, and Addition Tokyo offers a wide range of colors that go beyond the limited number of rainbow-hued options that may be found at drugstores.
Beyond inky blacks, soft browns and eye-opening blues, The Mascara Color Nuance WP is available in unconventional shades like Dark Mustard, Rusty Apricot, Pine Tree and Deep Plum. Each captivating color swipes on with a lightweight, buildable and waterproof formula that lifts, defines and elongates the appearance of lashes from root to tip.
These artful colored mascaras can be worn with matching eyeshadow and eyeliner for a sophisticated monochromatic look, or paired with a contrasting color for dramatic impact.
Beyond inky blacks, soft browns and eye-opening blues, The Mascara Color Nuance WP is available in unconventional shades like Dark Mustard, Rusty Apricot, Pine Tree and Deep Plum. Each captivating color swipes on with a lightweight, buildable and waterproof formula that lifts, defines and elongates the appearance of lashes from root to tip.
These artful colored mascaras can be worn with matching eyeshadow and eyeliner for a sophisticated monochromatic look, or paired with a contrasting color for dramatic impact.
Trend Themes
1. Colorful Mascara Shades - Innovative mascara shades like Dark Mustard and Deep Plum are disrupting traditional beauty conventions.
2. Monochromatic Makeup Trends - Colored mascaras are fueling the rise of monochromatic makeup looks for a modern and sophisticated aesthetic.
3. Customized Eye Beauty - The trend of unconventional mascaras offers opportunities for personalized eye makeup expressions and experimentation.
Industry Implications
1. Beauty & Cosmetics - The beauty industry can explore new formulations and color options to capitalize on the demand for unconventional mascaras.
2. Fashion & Beauty Retail - Fashion and beauty retailers can create curated collections around colored mascaras to cater to the growing interest in unique makeup products.
3. Digital Influencer Marketing - Digital influencers can leverage the trend of colored mascaras to engage their audience with creative makeup tutorials and product showcases.
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