NYX's Away We Glow Liquid Booster Generates a Glowing Finish
Riley von Niessen — April 25, 2018 — Fashion
References: global.ulta & nyxcosmetics
After releasing its 'Away We Glow' cream in two different shades just recently, NYX expanded its illuminating line further in time for the summer, adding its 'Liquid Booster' drops.
The drops come in four different shades, Zoned Out, Glazed Donuts, Snatched, and Untamed. These shades range from a light hue of blue and warm champagne, to a rose and deep bronze. To use the drops, consumers simply apply their desired amount over their usual moisturizer and primer, and then rub it into the skin with their fingertips or a soft makeup brush. This will leave the skin with a shimmering finish, making for the perfect dewy canvas for their foundation and other products. Alternatively, consumers can use fewer drops for a subtle glow that can be worn on its own.
The drops come in four different shades, Zoned Out, Glazed Donuts, Snatched, and Untamed. These shades range from a light hue of blue and warm champagne, to a rose and deep bronze. To use the drops, consumers simply apply their desired amount over their usual moisturizer and primer, and then rub it into the skin with their fingertips or a soft makeup brush. This will leave the skin with a shimmering finish, making for the perfect dewy canvas for their foundation and other products. Alternatively, consumers can use fewer drops for a subtle glow that can be worn on its own.
Trend Themes
1. Illuminating Beauty Products - Opportunity for cosmetic companies to develop more products that provide a glowing and radiant finish to the skin.
2. Customizable Makeup - Opportunity for companies to offer personalized makeup products that can be mixed and matched to create a unique look.
3. Beauty On-the-go - Opportunity for companies to create portable and convenient beauty products that can be used anytime, anywhere.
Industry Implications
1. Cosmetics - Cosmetic companies can innovate to develop new makeup products that provide a glowing finish.
2. Beauty - Beauty industry can develop more innovative skincare products that can further enhance the effect of illuminating makeup products.
3. Fashion - Opportunity for fashion industry to collaborate with cosmetic companies to create makeup products that complement their clothing lines.
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