Celine Expands its Line of Perfumed Bath and Body Products
Debra John — July 8, 2024 — Fashion
References: celine & businessoffashion
Celine is set to delight fans of its fragrances with an expanded range of perfumed bath and body products. Building on "the success of last year’s launch of perfumed body oil, solid soaps, and bath milk, Celine will introduce liquid hand soaps, hand creams, body milk, and hair mists in various scents later this fall."
Under the creative direction of Hedi Slimane, these new products will feature some of Celine’s signature fragrances. The body milk, hand soap, and hand cream will be available in Parada, La Peau Nue, Reptile, and Cologne Céleste scents. The hair mist will be offered in Parade, Reptile, and Black Tie fragrances; allowing customers to enjoy their favorite scents in multiple formats, enhancing their daily beauty routines and the designer experience.
Image Credit: Celine
Under the creative direction of Hedi Slimane, these new products will feature some of Celine’s signature fragrances. The body milk, hand soap, and hand cream will be available in Parada, La Peau Nue, Reptile, and Cologne Céleste scents. The hair mist will be offered in Parade, Reptile, and Black Tie fragrances; allowing customers to enjoy their favorite scents in multiple formats, enhancing their daily beauty routines and the designer experience.
Image Credit: Celine
Trend Themes
1. Diversified Scent Offerings - Expanding the range of scent formats, from body milk to hair mists, allows luxury brands to integrate their fragrances into every aspect of a consumer's beauty regimen.
2. Designer-led Product Expansion - Under the creative vision of high-profile designers, luxury brands can extend their influence beyond traditional products, offering more personalized and exclusive experiences.
3. Multi-format Fragrances - The introduction of multiple formats for popular fragrances ensures that consumers can enjoy their signature scents in every part of their daily routine.
Industry Implications
1. Luxury Beauty - The luxury beauty industry can capitalize on expanding product lines that offer traditional scents in innovative and multifunctional formats.
2. Designer Fashion - Designer fashion houses are increasingly blurring the lines between apparel and beauty, creating cohesive experiences through fragrance-enhanced products.
3. Personal Care - The personal care industry benefits from integrating high-end fragrances into everyday products, elevating routine hygiene practices into luxurious experiences.
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