Kopari's Hair and Body Mists Share the Scents of Fan-Favorite Products
Laura McQuarrie — June 19, 2024 — Fashion
References: koparibeauty & wwd
Kopari is venturing into the fragrance category with scented mists for the hair and body with summery notes.
“We’ve been thinking about this for a while because it’s what consumers have been asking for,” Susan Kim, Kopari’s chief executive officer, told WWD, “We think about how to respond to what consumers have told us they love, and for example, they’ve wanted us to bottle up the scent of our body butter and body oil." As such, Kaanapali Coast has the same fragrance as the brand’s body butter and Seychelles Sands smells just like the beloved body oil.
Hair and body mists are experiencing a resurgence as fragrance fans reach for them as light, layerable alternatives to their usual perfumes. With their gentle and refreshing scents, these mists provide a versatile option for those who want to customize their fragrance experience without the heaviness of traditional personal fragrances.
“We’ve been thinking about this for a while because it’s what consumers have been asking for,” Susan Kim, Kopari’s chief executive officer, told WWD, “We think about how to respond to what consumers have told us they love, and for example, they’ve wanted us to bottle up the scent of our body butter and body oil." As such, Kaanapali Coast has the same fragrance as the brand’s body butter and Seychelles Sands smells just like the beloved body oil.
Hair and body mists are experiencing a resurgence as fragrance fans reach for them as light, layerable alternatives to their usual perfumes. With their gentle and refreshing scents, these mists provide a versatile option for those who want to customize their fragrance experience without the heaviness of traditional personal fragrances.
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