Kopari's Hair and Body Mists Share the Scents of Fan-Favorite Products
Laura McQuarrie — June 19, 2024 — Fashion
References: koparibeauty & wwd
Kopari is venturing into the fragrance category with scented mists for the hair and body with summery notes.
“We’ve been thinking about this for a while because it’s what consumers have been asking for,” Susan Kim, Kopari’s chief executive officer, told WWD, “We think about how to respond to what consumers have told us they love, and for example, they’ve wanted us to bottle up the scent of our body butter and body oil." As such, Kaanapali Coast has the same fragrance as the brand’s body butter and Seychelles Sands smells just like the beloved body oil.
Hair and body mists are experiencing a resurgence as fragrance fans reach for them as light, layerable alternatives to their usual perfumes. With their gentle and refreshing scents, these mists provide a versatile option for those who want to customize their fragrance experience without the heaviness of traditional personal fragrances.
“We’ve been thinking about this for a while because it’s what consumers have been asking for,” Susan Kim, Kopari’s chief executive officer, told WWD, “We think about how to respond to what consumers have told us they love, and for example, they’ve wanted us to bottle up the scent of our body butter and body oil." As such, Kaanapali Coast has the same fragrance as the brand’s body butter and Seychelles Sands smells just like the beloved body oil.
Hair and body mists are experiencing a resurgence as fragrance fans reach for them as light, layerable alternatives to their usual perfumes. With their gentle and refreshing scents, these mists provide a versatile option for those who want to customize their fragrance experience without the heaviness of traditional personal fragrances.
Trend Themes
1. Multipurpose Beauty Products - Kopari's entry into hair and body mists showcases the growing consumer preference for versatile beauty solutions that integrate seamlessly into daily routines.
2. Seasonal Fragrance Releases - The summery notes of Kopari's mists highlight the increasing demand for seasonal, mood-enhancing fragrance products that align with consumers' lifestyles and preferences.
3. Personalized Scent Layering - The light and layerable nature of these mists underlines the trend towards personalized fragrance experiences, allowing users to mix and match scents to curate their own unique signature.
Industry Implications
1. Beauty and Personal Care - Kopari's scented mists represent an innovation in the beauty and personal care industry, combining the benefits of skincare with the allure of fragrance.
2. Fragrance - The launch of hair and body mists by Kopari signifies a shift within the fragrance industry towards lighter, more versatile scent options.
3. Consumer Goods - By responding to consumer demands for multipurpose products, Kopari is tapping into evolving preferences within the consumer goods sector.
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