The Murder Mystery Layering Set Was Built Around "Missing" Heart Notes
Laura McQuarrie — October 9, 2024 — Fashion
References: dsanddurga & byrdie
Inspired by the classic whodunnits, D.S. & Durga launched the Murder Mystery Layering Set, which builds a story around its I Don't Know What fragrance enhancer and its "missing" heart notes. In the set, there's a miniature bottle of I Don't Know What that can be mixed and matched with other scents with Clue-like names like Pat Vol Chouli, Professor Rose and Madam Currant.
"While solving the mystery of who stole the heart of I DON'T KNOW WHAT (our fragrance with no heart note section), one can honestly make their own perfume and endlessly play with these six fumes I believe fragrance can live on the level of literature," said David of the husband-and-wife team who founded D.S. & Durga.
"While solving the mystery of who stole the heart of I DON'T KNOW WHAT (our fragrance with no heart note section), one can honestly make their own perfume and endlessly play with these six fumes I believe fragrance can live on the level of literature," said David of the husband-and-wife team who founded D.S. & Durga.
Trend Themes
1. Interactive Perfume Sets - The creation of customizable and interactive perfume sets like the Murder Mystery Layering Set taps into consumer desire for personalization and engagement.
2. Literary-inspired Fragrances - Drawing inspiration from narrative elements in literature, literary-inspired fragrances offer a storytelling experience that enhances the olfactory appeal.
3. Mystery-themed Products - Mystery-themed products leverage popular culture and entertainment genres to create unique and engaging consumer experiences.
Industry Implications
1. Fragrance Industry - Innovative product concepts like the Murder Mystery Layering Set signify a shift towards more playful and interactive consumer fragrance experiences.
2. Personal Care - The integration of storytelling within personal care products provides an immersive experience that resonates with consumers, enhancing engagement and brand loyalty.
3. Luxury Goods - Luxury goods brands can explore blending traditional product offerings with unique themes and narratives to create distinctive and memorable consumer experiences.
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