KISS Colors & Care is Launching Three New Products
Michael Hemsworth — March 15, 2024 — Fashion
References: colorsandcare & drugstorenews
KISS Colors & Care has announced three new products for consumers with textured hair to incorporate into their beauty regime as a way to enjoy impressive benefits that suit their needs. The brand is introducing the new Edge Fixer Extreme in Fragrance Free and Mango scent options alongside the Scalp Fixer Serum, which are each formulated with 4C hair types in mind. The products are formulated with high-quality ingredients to nourish the hair during styling and are making their way now to select Walmart and CVS locations for shoppers to pick up.
Director of Marketing Jennifer Clark commented on the new products from KISS Colors & Care saying, "At KISS Colors & Care, we believe in empowering individuals to express themselves through their hair journey by arming them with the tools to style their hair confidently. We are thrilled to launch these products in drug stores, increasing our customers' accessibility to affordable hair care solutions aimed at addressing common hair concerns. We recognize the diverse needs of our consumers, especially those with 4C hair types, and we are proud to offer them a product that meets their styling needs."
Director of Marketing Jennifer Clark commented on the new products from KISS Colors & Care saying, "At KISS Colors & Care, we believe in empowering individuals to express themselves through their hair journey by arming them with the tools to style their hair confidently. We are thrilled to launch these products in drug stores, increasing our customers' accessibility to affordable hair care solutions aimed at addressing common hair concerns. We recognize the diverse needs of our consumers, especially those with 4C hair types, and we are proud to offer them a product that meets their styling needs."
Trend Themes
1. Textured Hair Care Innovation - Opportunities for brands to create high-quality products tailored specifically for 4C hair types in drug stores.
2. Fragrance-free Hair Styling - Potential to introduce scent-free options that cater to individuals looking for a sensory-friendly hair care experience.
3. Inclusive Beauty Solutions - Room for beauty companies to develop products that address diverse consumer needs in the textured hair care market.
Industry Implications
1. Beauty and Personal Care - Incorporating advanced formulations to cater to different hair textures and expand accessibility in retail channels.
2. Retail and Consumer Goods - Creating opportunities for inclusive product offerings and targeted solutions to meet a wide range of hair care needs.
3. Marketing and Branding - Building strategies to empower individuals through personalized hair care solutions and enhancing brand accessibility in drug stores.
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