Bumble and Bumble Launches Its Storefront on Amazon
Lima Kalim — June 25, 2024 — Fashion
References: bumbleandbumble
Bumble and Bumble, a hair care brand under Estée Lauder, has opened an Amazon storefront. The brand offers a Hair Styling 101 feature, providing video content and a styling quiz to help consumers discover products for their hairstyling goals. Products featured in the tutorials include the Bb. Hairdresser's Invisible Oil Heat/UV Protective Prime, Bb.Thickening Dryspun Texture Spray, Sumotech Bb.Heat Shield Thermal Protection Mist, Bb. Curl (Style) Defining Creme, Spray de Mode, and the Prêt-à-powder, Bb. Seaweed Air-Dry Cream.
The brand offers a range of hair products tailored to various hair types, including dry, damaged, and curly. Customers can take a hair type quiz on the Bumble and Bumble website to determine their specific hair needs. The products are cruelty-free and free of parabens.
Image Credit: Bumble and Bumle
The brand offers a range of hair products tailored to various hair types, including dry, damaged, and curly. Customers can take a hair type quiz on the Bumble and Bumble website to determine their specific hair needs. The products are cruelty-free and free of parabens.
Image Credit: Bumble and Bumle
Trend Themes
1. Customization-driven Retail - The inclusion of a personalized hair styling quiz helps consumers find tailored product recommendations that directly address their unique hair concerns.
2. Video-based Product Education - Utilizing video tutorials to demonstrate product usage empowers consumers with the skills and knowledge to achieve desired styling results.
3. Eco-friendly Hair Care - Offering cruelty-free and paraben-free products aligns with consumer demand for sustainable and ethical beauty solutions.
Industry Implications
1. E-commerce - Expanding into major online marketplaces like Amazon allows established beauty brands to reach a wider audience and enhance convenience for consumers.
2. Beauty and Personal Care - Innovative features such as personalized quizzes and video content elevate standard product offerings by delivering a more bespoke and informative shopping experience.
3. Sustainable Products - The rise in cruelty-free and paraben-free products in hair care reflects a broader industry shift towards sustainability and ethical consumerism.
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