Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
Laura McQuarrie — January 23, 2024 — Fashion
Bodycare products are often purchased purely for their scents and Baude is a new "scent-centric bodycare" brand for a new generation. Baude's debut collection, Darkwave Utopia, is likened to the smell of "Tart adrenaline. Chlorophyll opulence on arid salt flats. Wet cut grass and sweet gasoline. Black hair dye and even blacker picket fences." This unconventional, smoky green scent is being introduced with the brand's gentle, gel-to-cream Body Wash and lightweight Body Lotion.
The brand is a new venture from former Opening Ceremony art director Heather Rosenthal, and friends Monica Ha and Charlotta Hellichius, and it intentionally sets itself apart by focusing on pure pleasure with sophisticated fragrances. With refreshingly different scents and luxurious textures, consumers are seeking sensorial indulgence from their body care products, desiring delightful and immersive experiences that go beyond mere functionality.
The brand is a new venture from former Opening Ceremony art director Heather Rosenthal, and friends Monica Ha and Charlotta Hellichius, and it intentionally sets itself apart by focusing on pure pleasure with sophisticated fragrances. With refreshingly different scents and luxurious textures, consumers are seeking sensorial indulgence from their body care products, desiring delightful and immersive experiences that go beyond mere functionality.
Trend Themes
1. Sensorial Bodycare - Consumers desire delightful and immersive body care experiences that go beyond mere functionality.
2. Scent-centric - Baude introduces unconventional and sophisticated fragrances to capture the attention of a new generation.
3. Gel-to-cream - Baude's Body Wash provides a unique and pleasurable texture transformation, enhancing the sensorial experience.
Industry Implications
1. Beauty - The beauty industry can capitalize on the growing demand for sensorial body care products that offer immersive experiences.
2. Personal Care - The personal care industry has the opportunity to innovate by introducing unconventional and sophisticated fragrances in their products.
3. Luxury - Luxury brands can tap into the trend of gel-to-cream transformations to create unique and pleasurable body care experiences.
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