These examples of innovative beauty branding embrace new and of-the-moment cultural rituals from Asia as selling features.
As a part of the world that's on the forefront of new developments in science and technology, brands like Cellure from Korea makes sure to highlight the country's ability to use donated tissue stem cells in its skincare products. This year Korean cosmetics brand O HUI released a special set of lipstick tubes that would help women record and share sweet messages, appealing to tech-savvy consumers.
Other popular elements that are repeatedly used in cultural branding from Asia include exotic ingredients, anime characters and other cute mascots to promote product sales and celebrate what makes this part of the world so unique.
33 Cultural Branding Innovations
These Examples of Asian Branding Highlight Beauty Traditions:
Laura McQuarrie — Apr 30, 2015 — Marketing
32
Cross-Culture Beauty Boutiques
Jealousy Beauty Delivers Asian Remedies to North America
31
Cutesy Cosmetics Cases
This Tony Moly Packaging Takes on the Form of a Bunny
30
Custom Manicure Kiosks
Purikura's Photo Booths Let You Create Your Own Nail Art Stickers
29
Vibrant Feline Cosmetic Collections
The Sephora Hello Kitty Collection is Charming
28
Anime-Inspired Perfumes
The Sailor Moon Perfume is Part of the Miracle Romance Line
27
Expressive Cosmetic Packaging
The Tony Moly Lip Gloss Collection Takes on Cartoon Characters
26
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
25
Truth-Inspired Beauty Branding
LG's belif Cosmetic Line Focuses on Playful Percentage Bars
24
Geisha-Inspired Branding
TATCHA Finds Inspiration in Japan to Create its Fascinating Beauty Line
23
Adorably Nerdy Cosmetics
The Hello Kitty 'Head of The Class' Palette is Geek Chic
22
Geisha Beauty Secrets
Indigo by Tatcha is a Skincare Line Inspired by Japanese Courtesans
21
Cosmetic Kickoff Apps
The #ootd_WITH CLINIQUE Reposting App Launches Clinique Pop
20
Boy Band-Approved Perfumes
South-Korean Pop Stars Put a Scent on Dreamy Girls
19
Cute Feline Cosmetics Collections
The Liberty of London x Hello Kitty Collection is Adorable
18
Crimson Corolla Branding
Japanese Cherry Blossom Packaging Hints at the Sweet Scent Within
17
Cartoon Cat Cosmetics
The Charming Hello Kitty Sephora Beauty Collection
16
Caviar-Replicating Skin Products
Keep Your Skin Youthful with Anti-Aging Caviar by Holika Holika
15
Cutesy Hair Dryers
In Vaggio Tokidoki Travel Dryer Blows Hair in Style
14
Anime Beauty Masks
Loverecipe's Facial Treatment Masks Use Ingredients Like Peppers and Broccoli
13
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
12
Funky-Flavored Egg Soaps
Holika Holika Presents Creative Design Packaging
11
Nesting Doll Fragrances
These Face Shop Perfumes Boast Decorative and Toy-Themed Packages
10
Anime-Themed Nail Polishes
These Sailor Moon Collectibles are Part of the 'Miracle Romance' Series
9
Cutesy Cartoon Scents
The Sanrio Demetre Fragrance Library Will be a Breath of Fresh Air
8
Flower Petal Cleansers
These Cherry Blossom Soap Will Have You Smelling Fresh and Clean
7
Catty Manicure Stickers
'Hello Kitty Nail Decals and Polish' are Cute
6
Recording Lipstick Tubes
O HUI's Beautiful Lips Campaign Lets People Send Digital Messages
5
French Feline Cosmetics
The Hello Kitty Parisienne Palette is Full of Pastel Colors
4
Natural Healing Sponges
The Konjac Sponge Has Benefits for the Skin Inside and Out
3
Starfish Extract Creams
Mizon's Miracle Anti-Aging Cream is Made with 70% Starfish Extract
2
Celebrity-Endorsed Leg Balms
Leg Balm by Holika Holika Gives You Girl Group Legs
1
Stem Cell Skincare
Korea's Cellure Claims to Improve Skin Elasticity and Cell Regeneration
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High-Performance Eye Creams
Shiseido Launched the Legendary Enmei Ultimate Brilliance Eye Cream
Luxury Skincare Holiday Collections
clé de peau's 2023 Holiday Line is Called Believe in Radiance
Data-Driven Beauty Formulations
Meiyume's 2024 ODM Collection Leverages AI Beauty Insights
Chinese Motif-Inspired Streetwear
BAPE Launches its New 'A Rising Bape' Collection
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Revamped Luxury Skincare Lines
Shiseido’s Future Solution LX Boasts Powerful Formulations
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Sakura-Inspired Snack Boxes
Sakuraco Launches the Beauty of Sakura Box in March
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Beauty-Enhancing Ampoule Drinks
Shiseido's New Drink Format Disrupts Ingestible Beauty Market
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Multi-Sensory ASMR Experiences
Valentino Beauty's Dubai Airport Pop-Up Featured Gilded Visuals
Botanical Lab Beauty Stores
L’OCCITANE Launched a Multi-Sensory Store Featuring Five Zones
Korean Beauty Self-Care Essentials
dearcloud™ Introduces a Fresh Line of Self-Care Essentials
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Skincare Well-Being Campaigns
Neutrogena Celebrates International Self-Care Awareness Day
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Convenient Store-Themed Pop-Ups
Lee Kum Kee Showcased its Ingredients with Retro Flare
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Heritage-Inspired Lip Shades
U Beauty's Plasma Lip Compound is Available in a New 'Shanghai' Shade
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Sustainable Indigenous Cosmetics
Cheekbone Beauty Creates Makeup Using Indigenous Inspirations
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Inaugural Fashion Brand Cosmetics
Celine Beauté Will Debut a Red Lipstick This Fall
Neuroscientific Bodycare Campaigns
Native's Scent Alchemy Campaign Shares the Science of Scent
Hormone-Friendly Ayurvedic Skincare Brands
Aste Wellness Addresses Women's Health Throughout Life
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Dragon-Inspired Luxury Skincare
clé de peau Beauté Launches Its Happy Radiant New Year Campaign
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Mindful Athletic Brand Initiatives
Nike's 'Wellness Collective' Promotes 5 Key Wellness Pillars
Cell-Harnessing Luxury Skincare Lines
Exoceuticals Helps Enhance Glow & Improve One's Complexion
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Strengthening Luxury Skincare
The SK-II LXP Craftsmanship Series Pays Homage to Kintsugi
Sustainable Singaporean Skincare
Belle Femme Offers Inclusive and Accessible Skincare Solutions
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Tennis Champion Beauty Campaigns
Naomi Osaka Advocates for Maybelline's 'Brave Together Program'
Premium Botanical Candles
Air Wick Botanica Debuts the Premium 'Origins' Line and Brand Identity
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Fragrance-Focused Cleaning Products
These Fabulosa Seasonal Collections Have Captivating Scents
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Ethical Skincare Brands
Jackie Loos Recently Founded the Eco-Conscious Tone Cosmetics
AI Skincare Brand Expansions
PROVEN Skincare Announced an International Expansion
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Spice-Infused Lip Balms
Tasty Bite's Spice Balms Highlight the Bold Flavors of Its Curries
Asian-Inspired Hydration Supplements
ONLY Hydration's Hydration Supplements Draw on Asian Flavors
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Anniversary-Honoring Bright Hotels
The HÔTEL Onitsuka Tiger Arrives in Paris for the Olympics
Japan-Exclusive Propolis Haircare
CNP Laboratory Launched a Series of Japan-Exclusive Products
Eco-Conscious Skincare Products
Yves Rocher Introduces Two Additions to Its Monoï Collection
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Region-Inspired Collections
Brunello Cucinelli Debuts Abaya Capsule Collection in Dubai
Ingestible Beauty Brands
'TRUE RX' by 'Clio' Promotes Wellness and Beauty from Within
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
In-House Minimalist Apparel
Crescent’s Contemporary Women’s Clothing for Timeless Elegance
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Midwest Kombucha Rebranding Initiatives
Island City Kombucha Elevates Its Branding Aesthetic
Korean-American Beauty Expansions
K-Beauty Skincare Brand Then I Met You Debuts in Asian Market
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Eco-Friendly Spa Capsules
Divana Unveils a New Sustainable Collection Composed of Eight Scents
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Summer-Centric Haircare Products
These Pacifica Haircare Collections Come in Five Options
Heritage-Inspired Cup Capsules
Starbucks and New Era Unveil a New Collection for Indian Customers
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Japanese Culture-Honoring Vases
Ryosuke Fukusada and Ceramic Japan Design the WATOJI Series
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Hawaiian Flowers-Inspired Beauty Collections
KAI Aims to Transform Bathing into a Luxurious Escape
Inclusive Beauty Brands Initiatives
Annabelle Cosmetics Debuts 'Pride and Beauty for Everyone'
Valley-Inspired Hydrating Skincare
Maude Circle International Introduces Apripure Cosmetics
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Chinese Beauty Expansions
Huaxizi Unveils a New Cosmetic Series in its First Global Product Launch
Museum-Inspired Tech Accessories
CASETiFY's Ancient Korean Designs for Devices are Elegant
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Premium Indian Beauty Kiosks
Character Cosmetics Opens its New Lulu Mall Kiosk for Indian Shoppers
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Celebrity Skincare Expansions
Kriti Sanon's Brand Hyphen Expanded Its Line of Skincare Products
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Southeast Asia Beauty Expansions
Esmi Skin Minerals Launches Its Product Range in Southeast Asia
Paper Sampling Containers
Arcade Beauty Debuts a Paper-Based Sampling Solution for Beauty Products
Luxury Olympic Partnerships
BEAUTIFUL INDIA Becomes the Official Partner of India House
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Ayurvedic Makeup Sticks
Mango People is Sephora’s First Ayurvedic Makeup Brand
Indian-Inspired Clay Masks
Junglo Reintroduces Self-Care Through the Lens of Ayurveda
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Mental Health-Focused Brand Initiatives
Maybelline New York Partners with WHO Foundation
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Tradition-Focused Digital Libraries
Nestlé Brands Introduced the Living Traditions Library
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Ritualistic Everyday Bodycare
Embodyme Makes Body Care Part of Beauty Routines
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Brand-Aligned Graphics
Bento Highlights Lets Users Craft Polished, Professional-Looking Graphics
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Filipino-Perspective City Campaigns
'Of Course, Hong Kong' Features Four Local Filipino Creators
AAPI Heritage-Honoring Exhibitions
3.1 Phillip Lim Presents the Crafting Selfhood Exhibition
Custom Plant-Powered Beauty Treatments
Jasmine Skincare Embraces Plant-based Ingredients & Science
Branded Custom Device Skins
APEALZ Strengthens Brand Marketing with New Offering
Tropical Modernism Stage Designs
A Team of Designers Form a South Asian Stage at Glastonbury
Market-Specific Supplements
These Prinova Premix Solutions are for the Asia Pacific Market
Expansive Technical Apparel Brands
Oakley's Field Gear Line is Growing to New Markets
Toxin-Free Product Marketplaces
Likha Collab Highlights Eco-Conscious Brands from the Phillipines