The Charming Hello Kitty Sephora Beauty Collection
Renee Ramsarran — January 29, 2011 — Fashion
References: sephora & nitrolicious
The new Hello Kitty Sephora Beauty Collection is now available in stores and online. Products range from $5 $55 and include makeup, fragrances, brushes and accessories. The charming cosmetics have special white packages with sparkling silver and soft pink accents. I am completely drawn to the bejeweled pocket mirror and perfectly cute perfume bottle.
The Hello Kitty Sephora Beauty Collection embraces everything sweet, whimsical and girlie.
Implications - A simple way for companies to generate additional sales and to attract new clients is by expanding their brand into other industries. The likelihood that a company's clientele invests in such products is high as they will be drawn to the familiar characteristics. A company that is willing to take a risk by pushing its own boundaries will benefit.
The Hello Kitty Sephora Beauty Collection embraces everything sweet, whimsical and girlie.
Implications - A simple way for companies to generate additional sales and to attract new clients is by expanding their brand into other industries. The likelihood that a company's clientele invests in such products is high as they will be drawn to the familiar characteristics. A company that is willing to take a risk by pushing its own boundaries will benefit.
Trend Themes
1. Cross-industry Collaboration - By partnering with other industries, companies can create unique and attractive products that appeal to a wider customer base.
2. Character-based Branding - Creating products based on beloved characters can tap into the nostalgia and emotional connection consumers have, fostering brand loyalty.
3. Special Packaging Design - Designing packaging with unique features and accents can make products stand out and enhance the overall customer experience.
Industry Implications
1. Beauty - The beauty industry can leverage character-based branding to create collaborative collections that resonate with consumers.
2. Fashion - Collaborating with fashion brands can lead to innovative product offerings that embody both style and character-based branding.
3. Gift and Novelty - Creating special edition or character-themed gift sets can attract customers looking for unique and nostalgic presents.
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