South-Korean Pop Stars Put a Scent on Dreamy Girls
References: etude.co.kr
How would you like to smell like your favorite boy band member’s ideal girl? South-Korean cosmetic brand Etude House takes the scent industry to next-level with its 'Be My Princess' perfume collection.
Each of the five members of hit boy band 'SHINee' were personally interviewed to draw out and elaborate on his idea of the “perfect girlfriend”. The result? Great imagery in the form of five colorful bottles named: Ms. Jealous, Ms. Sunshine, Ms. Bloom, Ms. Holic and Ms. Bling. These harajuku-esque sprays are sold at roughly $15 each.
Collaborating with a boy band with a grotesque fan base is a clever move; especially in Asia where k-pop culture prevails. The concept of smelling like your favorite boy’s desire couldn’t get any more subtle.
Each of the five members of hit boy band 'SHINee' were personally interviewed to draw out and elaborate on his idea of the “perfect girlfriend”. The result? Great imagery in the form of five colorful bottles named: Ms. Jealous, Ms. Sunshine, Ms. Bloom, Ms. Holic and Ms. Bling. These harajuku-esque sprays are sold at roughly $15 each.
Collaborating with a boy band with a grotesque fan base is a clever move; especially in Asia where k-pop culture prevails. The concept of smelling like your favorite boy’s desire couldn’t get any more subtle.
Trend Themes
1. Boy Band-inspired Products - Brands can collaborate with popular boy bands to create unique and targeted products, such as perfumes, that resonate with their fanbase.
2. Personalized Fragrances - Cosmetic companies can use personal interviews to create customized fragrances that align with consumers' individual preferences and personalities.
3. Harajuku-inspired Design - Incorporating Harajuku-inspired designs in packaging and branding can appeal to younger consumers and create a distinct visual identity.
Industry Implications
1. Beauty Industry - The beauty industry can leverage celebrity collaborations to create buzz and incentivize purchases from fans.
2. Music Industry - The music industry can expand its reach and monetize through product collaborations, such as perfume collections.
3. Fashion Industry - The fashion industry can experiment with unique design styles, such as Harajuku-inspired packaging, to stand out in a crowded market and appeal to younger consumers.
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