O HUI's Beautiful Lips Campaign Lets People Send Digital Messages
Laura McQuarrie — January 26, 2015 — Fashion
References: beautiful-lips.co.kr & rmndigital
With its Beautiful Lips campaign, Korea's O HUI cosmetics brand is making it so that people can deliver messages to loved ones with a "digital lipstick."
Although the Digital Lipstick tubes might not look too unusual, the cosmetic packagign doubles as a tool to record a message for someone. The lipstick-shaped recorders come in packs of two, so that a couple can record a secret message for each other. After the messages have been recorded, the two tubes can be placed side-by-side and the messages will be played. Additionally, when they are brought together, the tubes will start blinking an LED color that matches the color of the lipstick inside. With Valentine's Day on the horizon, this is a neat marketing stunt to play up the romance of cosmetics, kisses and heartfelt words.
Although the Digital Lipstick tubes might not look too unusual, the cosmetic packagign doubles as a tool to record a message for someone. The lipstick-shaped recorders come in packs of two, so that a couple can record a secret message for each other. After the messages have been recorded, the two tubes can be placed side-by-side and the messages will be played. Additionally, when they are brought together, the tubes will start blinking an LED color that matches the color of the lipstick inside. With Valentine's Day on the horizon, this is a neat marketing stunt to play up the romance of cosmetics, kisses and heartfelt words.
Trend Themes
1. Digital Lipstick Tubes - Opportunity for cosmetic brands to create innovative packaging that integrates digital features, such as recording messages.
2. Message Delivery - Opportunity for brands to explore unique ways to deliver heartfelt messages in a creative and interactive manner.
3. Romantic Cosmetics - Opportunity for cosmetic brands to tap into the romance market by offering products that evoke emotions and create special moments.
Industry Implications
1. Cosmetics - Opportunity for cosmetic brands to disrupt the industry by introducing innovative packaging and interactive features.
2. Gifting - Opportunity for gifting companies to provide unique, personalized message delivery options for special occasions.
3. Technology - Opportunity for tech companies to collaborate with cosmetic brands to develop digital features that enhance product experiences.
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