Oakley's Field Gear Line is Growing to New Markets
Amy Duong — March 28, 2024 — Art & Design
References: highsnobiety
Oakley's Field Gear line is a branch that was only exclusive to the Japanese market. However, it was recently unveiled that the latest collection is launching in EMEA and APAC regions. This marks the first time that the brand is breaching the Japanese realm and marks a big milestone for the imprint.
The Field Gear line was first unveiled in the 90s and garnered attention due to its durable and modern aesthetic. This season, the collection branches further than Japan but does not compromise its design, delivering premium and functional apparel. It highlights wrinkled woven fabrics and neutral tones for a versatile language. Additionally, it also embodies some militaristic themes, similar to when it was first launched.
Image Credit: Oakley
The Field Gear line was first unveiled in the 90s and garnered attention due to its durable and modern aesthetic. This season, the collection branches further than Japan but does not compromise its design, delivering premium and functional apparel. It highlights wrinkled woven fabrics and neutral tones for a versatile language. Additionally, it also embodies some militaristic themes, similar to when it was first launched.
Image Credit: Oakley
Trend Themes
1. Global Expansion of Collections - Expanding brands are reaching new markets to diversify their customer base and increase brand visibility.
2. Modernization of Traditional Lines - Brands are updating classic collections with contemporary designs and functionalities to cater to evolving consumer preferences.
3. Integration of Military-inspired Themes - Incorporating militaristic elements in apparel lines adds a unique edge and nostalgic appeal to attract a wider audience.
Industry Implications
1. Fashion Apparel - The fashion industry is ripe for disruptive innovation as brands expand geographically and blend traditional styles with modern elements.
2. Sportswear - Sportswear companies can capitalize on the trend by infusing military-inspired designs into their technical apparel lines for a fresh and distinctive appeal.
3. Global Retail - The global retail sector presents opportunities for brands to launch in new regions, catering to diverse consumer needs and preferences.
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