These Face Shop Perfumes Boast Decorative and Toy-Themed Packages
Jana Pijak — April 24, 2015 — Fashion
References: international.thefaceshop
This Face Shop perfume packaging is charming and toy-themed. Drawing inspiration from Russian nesting dolls, the Korean beauty brand embraces fun branding for their popular fragrance range. The retailer's 'Lovely Meex Petit' fragrance sticks come in three refreshing scents and are packaged in differently colored doll containers.
These portable scents include 'Fresh Breeze,' 'Sweet Cute' and 'Love Floral' aromas that are infused with botanical and fruit ingredients. These Face Shop perfumes will appeal to a youthful consumer who isn't afraid to experiment with new products.
The freshly scented products are designed for on-the-go use and double as accessories that will become an instant conversation starter. Known for their vibrant packaging, Korean cosmetics are gaining popularity in the North American market and are appealing to visually stimulated and design-conscious consumers.
These portable scents include 'Fresh Breeze,' 'Sweet Cute' and 'Love Floral' aromas that are infused with botanical and fruit ingredients. These Face Shop perfumes will appeal to a youthful consumer who isn't afraid to experiment with new products.
The freshly scented products are designed for on-the-go use and double as accessories that will become an instant conversation starter. Known for their vibrant packaging, Korean cosmetics are gaining popularity in the North American market and are appealing to visually stimulated and design-conscious consumers.
Trend Themes
1. Toy-themed Packaging - Opportunity for brands to create unique and playful packaging inspired by toys and collectibles.
2. Botanical and Fruit Ingredients - Potential for beauty brands to incorporate natural botanical and fruit ingredients into their fragrance products for a fresh and appealing scent.
3. Korean Cosmetics in North America - Disruptive potential for Korean beauty brands to expand their presence in the North American market with visually appealing and design-conscious products.
Industry Implications
1. Beauty and Fragrance - Innovative fragrance packaging and using natural ingredients can differentiate brands in the competitive beauty industry.
2. Toys and Collectibles - Opportunity for toy manufacturers to collaborate with beauty brands for unique packaging designs, attracting both fragrance and collectible enthusiasts.
3. Retail and Consumer Goods - Retailers can leverage the growing popularity of Korean beauty products to attract visually stimulated and design-conscious consumers, creating a point of differentiation.
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