Japanese Cherry Blossom Packaging Hints at the Sweet Scent Within
Amelia Roblin — October 5, 2011 — Fashion
References: establishednyc & thedieline
Rarely do perfume bottles suggest the smell stored within them, rather striving simply to embody a physical beauty to complement their aromatic contents. However, Japanese Cherry Blossom packaging, holding a fragrance inspired by a flower, has the wearer imaginatively inhaling the exquisite scent before the cologne is even sprayed.
The Established studio redesigned the enchanting eau de toilette with an iconic look that will only enhance its popularity as a Bath and Body Works product. The elegant vessel shows off its elongated cylindrical form, capped with a bouquet of translucent petals that mask the push top in the center. When left standing upright, the flask assumes the look of a flower within a vase. Japanese Cherry Blossom packaging has another dimension of splendor in the way that opaqueness and transparency fade in and out of the lustrous glass.
The Established studio redesigned the enchanting eau de toilette with an iconic look that will only enhance its popularity as a Bath and Body Works product. The elegant vessel shows off its elongated cylindrical form, capped with a bouquet of translucent petals that mask the push top in the center. When left standing upright, the flask assumes the look of a flower within a vase. Japanese Cherry Blossom packaging has another dimension of splendor in the way that opaqueness and transparency fade in and out of the lustrous glass.
Trend Themes
1. Transparent Packaging - The use of transparent packaging design with fading opaqueness is a disruptive innovation opportunity that can enhance the popularity of various fragrances.
2. Iconic Branding - Creating iconic branding using elongated cylindrical forms and unique cap designs could be a disruptive innovation that catches the eyes of the customers.
3. Sensory Experience - Incorporating a sensory experience through packaging design that allows customers to imagine the scent before the product is used can be a disruptive innovation in the fragrance industry.
Industry Implications
1. Perfume Industry - Transparent packaging, iconic branding, and sensory experiences can disrupt the perfume industry by attracting more customers to purchase fragrances.
2. Beauty and Personal Care Industry - The use of disruptive packaging design techniques can attract more customers and increase sales in the beauty and personal care industry.
3. Retail Industry - Retail stores can gain competitive advantage by incorporating disruptive packaging design trends such as transparent packaging, iconic branding, and sensory experiences in their product displays and marketing strategies.
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