Rugged hipster lookbooks, burly brew branding and facial hair advertising campaigns are just some of these bearded marketing examples that are taking the world of fashion and retail by storm.
Whether referencing the hipster subculture or paying homage to the gentlemanly looks of fashion world fame, these un-groomed branding strategies embrace the look of an unshaven face.
Standouts from this list include Schick's "Free Your Skin" campaign that adorns its models' facial hair with furry animal creatures that are hidden within their beards. The ferrets range from ginger to grey-haired creatures that are matched with every beard in the series.
Another favorite from this list of bearded branding examples is Rogue Beard Beer's packaging concept. The bottle design features an illustrated graphic of its brewmaster John Maier, whose beard yeast is used to make this alcoholic product.
41 Bearded Marketing Examples
41
Heroic Beard Ads
The 'Super Beards' Ad Humorously Sculpts Beards into Heroic Symbols
40
Winter Viking Editorials
The Invert Menswear Ad Campaign Showcases Fiercely Frozen Styles
39
Haute Hobo Menswear
The POURTON DE MOI Spring 2013 Collection is Disheveled
38
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
37
Futuristic Lumberjack Menswear
The Asher Levine Fall/Winter 2012 Collection is Utilitarian
36
Elegant Castaway Catalogs
The Atelier de l’Armée Spring/Summer 2014 Lookbook is Nomadic
35
Rugged Manly Lookbooks
The Two Angle Fall 2013 Campaign is Eclectic and Masculine
34
Bearded Woodsman Campaigns
The Alcina Angels 'n Devils Advertorial is Winter-Ready
33
Eclectic Artist Lookbooks
The HIXSEPT Spring/Summer 2012 Campaign is Eccentrically Elegant
32
Elegant Viking Campaigns
The Luca Larenza Fall 2014 Advertorial Exudes a Rugged Air of Masculinity
31
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
30
Misty Menswear Campaigns
The Orgreen 2012 Eyewear Campaign is Smoke-Filled
29
Manly Mechanic Ads
The Wrangler Blue Bell Spring/Summer 2012 Campaign is Biker Chic
28
Mini Beard Billboards
The A&W Beardvertising Campaign Focuses on Unused Ad Space
27
Quirkily Bearded Brew Branding
Wonton Brewery's Beer Bottle Labels Have Distinct Personalities
26
Eclectically Effeminate Ensembles
The Agi & Sam SS XII Lookbook is Eccentrically Flamboyant
25
Bearded Biscuit Branding (UPDATE)
Caveman Cookies Packaging Got a Grooming by Kristina Filler
24
Somber Rapper Lookbooks
The Bloodbath SS 2012 Editorial is Hard and Moody
23
Offbeat Lumberjack Lookbooks
The Franziska Eichhorn Catalog Exudes a Rugged Masculinity
22
Unusual Pirate Branding
This Super Cool Visual Branding Identity is Fun and Unexpected
21
Hipster Mustard Branding
Monsieur Moustache Mustard's Condiment Branding Identity is Witty
20
Flowing Facial Hair Ads
This Shampoo Ad Flips the Script and Puts Long Hair on Men's Chins
19
Secondhairy Head Ads
This Image Hair Group Campaign Treats Crown and Chin as the Same Charge
18
Facial Hair Grooming Kits
The Beard Pack Contains Essential Haircare Products for Beards & Staches
17
Creepily Disguised Menswear
These Alan Taylor Fashions are Edgy and Avant-Garde
16
Illustrated Facial Hair Ads
The Gillette 2012 Campaign Shows "A Lot Can Happen Inside the Beard"
15
Mustachioed Animal Ads
This 180 Amsterdam Ad Proves That Well-Groomed Facial Hair is Dapper
14
Bearded Cord Branding
This Rope Packaging Concept Incorporates the Product into the Illustration
13
Awkwardly Bearded Hockey Ads
Visa Playoff Beard Campaign Integrates Fans in the NHL 2012 Season
12
Bee Bearding Publicity Stunts
This Man Takes Bee Bearding to a Whole New Level to Sell His Honey
11
Hipster Drink Accessories
7-Eleven is Going Hipster with Mason Jar Slurpees & Mustache Straws
10
Sea Captain Cleansing Campaigns
The Old Spice Red Zone Commercial Features Sailors With Swag
9
Bearded Brew Branding
These Barbiere Beer Bottle Designs Embraces Grizzly Grooming
8
Bearded Booze Bottles
This Charming Gin Bottle Design was Created for Old Sport Gin
7
Bearded-Female Beer Labels
This Light Citrus Wheat Beer Features a Bearded Lady on Each Can
6
Tear-Away Beards
James Harden Footlocker Commercial Puts Funny Spin on Rip-Off Clothing
5
Facial Hair-Infused Libations
Rogue Beard Beer is Made From Brewmaster John Maier's Beard Yeast
4
Disheveled Raincoat Advertisements
Stutterheim Raincoats Launches Bearded Series for Promotion
3
Personified Shaving Brush Packaging
Brushman Brings Excitement to Shaving with its Product Design
2
Bearded Beer Guidebooks
The Craft Beerds Book Delivers the Manliest Wisdom
1
Garden Gnome Merchandizing
Norsk Ol Packaging Includes Fetching Folklore Refrences
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Iconic Rock Band-Inspired Menswear
Eton Releases a Limited-Edition The Beatles Collection
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Multifaceted Personal Fragrances
This H&M Beauty Fragrance Collection Builds a Scent Wardrobe
Seltzer-Inspired Fashion Collections
1987label and Truly Hard Seltzer Have Joined Forces
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Sleek Cozy Footwear Rebrandings
The Refreshing UGG Rebranding Brings the Name to New Heights
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Compact Pocket-Sized Beard Trimmers
The ZERA M is a Portable Beard Trimmer Fit into a Pocket
Actor-Starring Collaborative Fashion
The Elder Statesman and UGG Join Forces on a Capsule
Exclusive Men's Grooming Kits
Harry's Launched its 'Handsomer for the Holidays' Gift Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Grocery-Themed Holiday Cosmetics
Benefit Cosmetics Presents the Playful Benemart Collection
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Mezcal-Branded Streetwear Collections
Dos Hombres Introduces Its Spring Frost Merch Collection
Scent-Infused Apparel
AXE and MARKET Collaborate on Scent-Infused 'Stealie' Hoodie
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Body Hair-Centric Kits
These Fur Kits are Redefining Body Hair Care with Style
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Luxury Fragrance Gift Guides
These Molton Brown Luxury Fragrance Gift Ideas Pamper Loved Ones
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Softening Facial Hair Cosmetics
Grooming Lounge Whisker Sauce Beard Conditioner is Free-From
Skincare 6-Packs
Cetaphil's Ceta Six Pack Encourages Men to Openly Embrace Skincare
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Timeless Handbag Collections
Veronica Beard's Inaugural Handbag Collection is Now Available
Modern Men's Skincare Lines
Magnolia League Focuses on Clear Formulations and High Performance
Diverse Premium Unisex Eyewear
BRU Eyewear Offers Fashion-Forward Protective Retro Styles
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Mental Health Snack Initiatives
Pringles Relaunched a QR Design for Exclusive Movember Tubes
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Pride Month Perfume Packaging
These Jean Paul Gaultier Perfume Bottles Showcase Keith Haring Art
Premium Canine Clothing
The Dog Face Brand Makes Stylish Dog Clothes, Jackets, and Accessories
Global Tasmanian Footwear Campaigns
Blundstone Debuts its ‘Well Worn’ Campaign
Mens Haircare Bundles
Superior Mane Offers The Ultimate Holiday Gifts for Grooming Enthusiasts
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Timeless Clothing Collections
The Burberry Classics Collection Has Recently Been Updated
Interactive Beer Giveaways
Dos Equis and Drew Brees Offer Free Beers Tied to Football Strategies
Mediterranean Grooming Product Collections
The Harry's x Sean Brown Collection is Elegant
Collaborative Graphic Streetwear Series
Dockers and Zalando Join Forces on a New Collection
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Global Holiday Campaigns
David Beckham Stars in SharkNinja's 'Ninja the Holidays' Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Botanical Men's Grooming Products
Yves Rocher Offers a Men's Face and Beard Care Routine
Waste-Made Cardholder Collections
Arda Biomaterials Launches a New Capsule with Beavertown Brewery
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Culturally Inspired Fragrances
This New Superdry Fragrance Comes in Two Expressions
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Sparkly Cannabis Products
Beboe by Scott Campbell Debuts at RISE Dispensaries in New York
Golden-Age Hollywood-Inspired Menswear
Brycelands & Co. x Buck Mason Launch Vintage Styles
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Global Scotch Whisky Campaigns
DEWAR'S Debuts its 'Here's to the Story' Campaign
Gen Z-Focused Packaging Enhancements
Free The Birds Designed BareMinerals' Serum Packaging
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Men-Targeted Private Label Cosmetics
The Onoxa Men's Grooming Product Range Has a Clean Formula
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Brand Photography Marketplaces
VSCO Unveils a New Marketplace for Photographers to Find Work
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Men's Grooming Holiday Sets
Proraso Debuts Premium Shaving & Beard Care Gift Sets for the Holidays
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Beauty Corporate Diversity Ads
E.l.f. Beauty's So Many Dicks Ad Urges for More Corporate Diversity
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
Haircare Brand Pet Products
The Paul Mitchell Pet Grooming Products Come Several Options
Cult Movies-Inspired Graphic Streetwear
Place+Faces Presents the Film Club Collection
Grocer-Branded Merch Ranges
The EREWHON Winter 2024 Merch Collection is Here for the Holidays
TV Drama Grooming Capsules
BYRD Hair and Netflix Launch the 'BYRD x Outer Banks Collection'
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Social Connection Campaigns
Beavertown Brewery's Is This Seat Taken? Campaign Unites Strangers
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Diversity-Promoting Beauty Campaigns
e.l.f. Cosmetics Releases a Thought-Provoking Message
Sleek Snake-Adorned Razers
Gillette and Razer Launch a Collaborative Razor for Gaming Enthusiasts
Football-Inspired Menswear Collections
The BOSS x NFL 2024 Capsule is Chic and Ultra-Sporty
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Beard-Refining Grooming Products
Harry's Beard Care Range Has Two Potent Products
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Raptors Basketball Campaigns
Gillette Partners with Raptors Gradey Dick and Gary Trent Jr.
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Cosmetic Branding Design Initiatives
The AmLactin x Kerasal #UnsexyDesignChallenge is Cheeky
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Nutrition-Focused Cereal Branding
The Cheerios Range is Showcasing New Branding in the UK
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Grooming Brand Esports Deals
Gillette Partners with the European Organisation Enterprise Esports
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Weather-Ready Festival Fashions
This Beavertown Brewery Collection Celebrates Festival Season
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Second Leather Design Campaigns
Montblanc and Wes Anderson Drop 100 Years of Meisterstück
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Beard-Specific Hair Trimmers
MANSCAPED The Beard Hedger Precision Trims Facial Hair
Streaming Music Pack Promotions
Rustlers Debuts a New Boost Your Burger Initiative with Spotify
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage