AXE and MARKET Collaborate on Scent-Infused 'Stealie' Hoodie
Grace Mahas — December 9, 2023 — Marketing
References: marketstudios
AXE, a leading men's grooming brand, has joined forces with streetwear label MAⓇKET for a unique collaboration, introducing the "Stealie" Hoodie. This exclusive apparel is designed by MARKET and infused with the scent of AXE Blue Lavender from AXE’s Fine Fragrance Collection. It's an innovative solution for those who love to wear their partner's clothes to feel closer to them when apart.
The Stealie Hoodie features bespoke illustrations on the back, depicting the scent ingredients of the Blue Lavender fragrance, blending the worlds of fashion and fragrance. This limited edition hoodie is available for pre-order on MARKET’s website and will be available for purchase starting December 14. It comes in sizes ranging from S to XXL and is priced at $95.
As part of their marketing campaign, MARKET and AXE have engaged popular internet personality Casey Frey to highlight the reasons behind creating this product. The hoodie represents a fusion of scent and style, playing into the fact that many people enjoy wearing their partner's clothing because it evokes comforting memories and a sense of closeness. The combination of AXE's fragrance expertise and MARKET's trendy design creates a hoodie that's not only fashionable but also emotionally resonant.
The Stealie Hoodie features bespoke illustrations on the back, depicting the scent ingredients of the Blue Lavender fragrance, blending the worlds of fashion and fragrance. This limited edition hoodie is available for pre-order on MARKET’s website and will be available for purchase starting December 14. It comes in sizes ranging from S to XXL and is priced at $95.
As part of their marketing campaign, MARKET and AXE have engaged popular internet personality Casey Frey to highlight the reasons behind creating this product. The hoodie represents a fusion of scent and style, playing into the fact that many people enjoy wearing their partner's clothing because it evokes comforting memories and a sense of closeness. The combination of AXE's fragrance expertise and MARKET's trendy design creates a hoodie that's not only fashionable but also emotionally resonant.
Trend Themes
1. Scent-infused Apparel - Scent-infused apparel is a growing trend that combines fashion and fragrance, creating emotionally resonant clothing.
2. Collaborative Fashion - Collaborative fashion collaborations like AXE and MARKET's 'Stealie' Hoodie bring together different brands to create unique and innovative products.
3. Memory-triggering Clothing - Clothing infused with scents, like the AXE Blue Lavender scent in the 'Stealie' Hoodie, taps into the desire to evoke comforting memories through wearable items.
Industry Implications
1. Men's Grooming - Men's grooming brands, like AXE, can explore opportunities in incorporating fragrance into apparel.
2. Streetwear - Streetwear labels, such as MARKET, can leverage collaborative projects to create exclusive and limited-edition apparel.
3. Fashion and Fragrance - The fashion and fragrance industries can collaborate to create unique and emotionally resonant clothing and accessories.
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