The Old Spice Red Zone Commercial Features Sailors With Swag
Regan Canie — September 10, 2011 — Pop Culture
References: oldspice & pginvestor
The Old Spice Red Zone line has been revamped, and with it comes a new swaggerific spokesman. The brand continues with their mega-man theme in releasing a new commercial entitled 'Sea Captain,' that wonderfully embellishes the provocative powers buyers can too possess.
The commercial features the confident captain in all of his bearded glory sporting "14 well-oiled abs" and "endless gold treasures" raining from his slacks. Hilariously hocking the line of Red Zone's Swagger products he manages to simultaneously fight a sea creature while wooing the blissfully ignorant leading lady.
'The Smell Better Than Yourself,' campaign will include another soon- to-be-released spot after 'Sea Captain' premieres during the 2011 NFL season opener. Indulgent yet ingenious, the Old Spice persona's help to once again raise the bar of branding.
The commercial features the confident captain in all of his bearded glory sporting "14 well-oiled abs" and "endless gold treasures" raining from his slacks. Hilariously hocking the line of Red Zone's Swagger products he manages to simultaneously fight a sea creature while wooing the blissfully ignorant leading lady.
'The Smell Better Than Yourself,' campaign will include another soon- to-be-released spot after 'Sea Captain' premieres during the 2011 NFL season opener. Indulgent yet ingenious, the Old Spice persona's help to once again raise the bar of branding.
Trend Themes
1. Revamped Branding - Opportunity for companies to revamp their brand image and create a fresh identity that appeals to consumers.
2. Influencer Marketing - Opportunity for brands to leverage influencers to promote their products and engage with their target audience.
3. Humorous Advertising - Opportunity for businesses to use humor in their advertising campaigns to create a memorable and engaging experience for consumers.
Industry Implications
1. Personal Care - Opportunity for personal care companies to explore unconventional and humorous approaches in their marketing strategies for increased brand awareness and customer engagement.
2. Sports Apparel - Opportunity for sports apparel brands to collaborate with athletes or popular personalities to create funny and attention-grabbing commercials that resonate with their target market.
3. Advertising and Marketing - Opportunity for advertising and marketing agencies to develop creative and humorous campaigns that break the mold and capture the attention of consumers.
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