James Harden Footlocker Commercial Puts Funny Spin on Rip-Off Clothing
Katherinev123 — August 17, 2012 — Marketing
If you were a kid growing up in the '90s, and you loved tear-away clothing, then this James Harden Footlocker commercial will give you a laugh. Executed perfectly, the new ad features Olympic gold medalist and NBA star James Harden, who shows viewers that in terms of "fresh" gear, you should always be well stocked.
Also featured in the commercial is Russell Westbrook, Harden's Oklahoma City Thunder teammate, who is shown hanging out with Harden at a party when he accidentally spills mustard on Harden's T-shirt. Rather than making a fuss, however, Harden says, "With gear this fresh, I always have more than one," and proceeds to rip off his tee to reveal the exact same shirt underneath. Then, Westbrook squirts some mustard on Harden's beard -- watch the ad here to see what he does in response!
Also featured in the commercial is Russell Westbrook, Harden's Oklahoma City Thunder teammate, who is shown hanging out with Harden at a party when he accidentally spills mustard on Harden's T-shirt. Rather than making a fuss, however, Harden says, "With gear this fresh, I always have more than one," and proceeds to rip off his tee to reveal the exact same shirt underneath. Then, Westbrook squirts some mustard on Harden's beard -- watch the ad here to see what he does in response!
Trend Themes
1. Tear-away Clothing - The fun nostalgia of tear-away clothing presents an opportunity for brands to create innovative and customizable clothing that appeals to a wide range of consumers.
2. Humor in Advertising - The successful execution of humor in advertising can resonate with audiences and create a genuine connection between consumers and brands, providing an opportunity for disruptive innovation in advertising strategies.
3. Athlete Endorsement Deals - Athlete endorsement deals continue to be a successful marketing strategy for brands looking to establish a connection with consumers through the popular and influential figure of professional athletes.
Industry Implications
1. Sportswear and Apparel - Sportswear and apparel companies have an opportunity to incorporate the nostalgia of past fashion trends, such as tear-away clothing, into innovative and stylish designs to appeal to modern consumers.
2. Advertising and Marketing - The successful execution of humor in advertising and the use of athlete endorsement deals presents opportunities for innovation in advertising and marketing strategies for companies in a broad range of industries.
3. Sports and Entertainment - The use of professional athletes in advertising as well as the incorporation of humor into campaigns provides opportunities for sports and entertainment companies to connect with audiences and establish a loyal fanbase.
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