Brushman Brings Excitement to Shaving with its Product Design
Laura McQuarrie — May 6, 2013 — Fashion
References: behance.net & packagingoftheworld
If you're not sporting a beard, routine shaving can become an extremely repetitive and mundane activity. But Brushman is injecting a little fun to your morning routine with its shaving brush and it certainly comes across in the product's packaging.
Khudayar Aghayarov designed the clever packaging so that the tops of the brushes peek over photos of mens' faces. The eye-catching design makes the men look like they have wild, vertically-growing Chia Pet-esque hair sprouting from their heads; though the regular use of this shaving companion won't put you in a situation as hairy.
This packaging would surely be a standout on the shelves. The excitement that Brushman conveys is absolutely contagious and will surely bring a smile to your face.
Khudayar Aghayarov designed the clever packaging so that the tops of the brushes peek over photos of mens' faces. The eye-catching design makes the men look like they have wild, vertically-growing Chia Pet-esque hair sprouting from their heads; though the regular use of this shaving companion won't put you in a situation as hairy.
This packaging would surely be a standout on the shelves. The excitement that Brushman conveys is absolutely contagious and will surely bring a smile to your face.
Trend Themes
1. Personified Packaging - Designing creative packaging that gives products a distinctive personality is a trend that offers opportunities for businesses to establish brand differentiation and increase sales.
2. Fun Morning Routines - Adding an element of fun to mundane daily routines such as shaving is a trend that offers opportunities for businesses to create unique and memorable experiences for their customers.
3. Eye-catching Design - Using eye-catching and unusual designs that surprise and delight customers is a trend that offers opportunities for businesses to capture attention and increase brand loyalty.
Industry Implications
1. Personal Care - The personal care industry can benefit from incorporating personified packaging and fun design elements to create engaging and interactive experiences for their customers.
2. Home Goods - The home goods industry can benefit from creating products that inject fun and creativity into daily routines, such as grooming and personal care.
3. Retail - The retail industry can benefit from using eye-catching and distinctive packaging design to differentiate and promote products on shelves and in online marketplaces.
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