This Man Takes Bee Bearding to a Whole New Level to Sell His Honey
Jennifer Paul — April 15, 2014 — Marketing
She Ping is a Chinese beekeeper and honey merchant who decided to take bee bearding to a new level to increase sales of his honey. He did the publicity stunt in hopes of breaking a world record for bee bearding, but fell short by a little bit. He ended up covering his body in over 460,000 bees.
Bee bearding is extremely popular in the city of Chongquing in southwestern China. Personally, I am terrified of bees more than spiders so this is something I would never want to witness in real life. The process of getting the bees placed around body starts with placing the queen bee on your body in a small cage. Eventually, other bees will swarm all over the person. Ping was protected by a plastic bag over his head, but he did the bee bearding stunt without a shirt on.
Bee bearding is extremely popular in the city of Chongquing in southwestern China. Personally, I am terrified of bees more than spiders so this is something I would never want to witness in real life. The process of getting the bees placed around body starts with placing the queen bee on your body in a small cage. Eventually, other bees will swarm all over the person. Ping was protected by a plastic bag over his head, but he did the bee bearding stunt without a shirt on.
Trend Themes
1. Extreme Stunts for Publicity - Opportunities may arise for companies to create unique, attention-grabbing stunts to build brand awareness and increase publicity.
2. Alternative Marketing Techniques - Businesses may explore and experiment with different, unconventional marketing strategies to showcase their products and appeal to a larger audience.
3. Outrageous World Record Attempts - World record attempts that are bold and unconventional may garner widespread attention and lead to significant brand exposure.
Industry Implications
1. Honey and Beekeeping Industry - Companies in this industry can look into creative marketing campaigns to promote honey and bee-related products.
2. Entertainment Industry - Opportunities for entertainment businesses to capitalize on unique stunts and world record attempts to attract audiences and increase ticket sales.
3. Advertising Industry - Advertising agencies may explore creative concepts and campaigns that are unconventional and bold for clients to attract more attention and publicity.
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