The Agi & Sam SS XII Lookbook is Eccentrically Flamboyant
Meghan Young — May 31, 2012 — Fashion
References: agiandsam & itsnicethat
The Agi & Sam SS XII collection steps up the brand's pension for eclectic, playful and even effeminate ensembles that still have a masculine undertone. That masculinity is accentuated by the manly men (bearded and all) rocking the outrageously flamboyant outfits. The experimental label continues to push boundaries in order to encourage men to have fun with fashion in an expressive manner.
Shot against a yellow and orange backdrop, the Agi & Sam SS XII collection references '90s hip hop and streetwear for a retro twist that is vibrant and nostalgic. Founders and designers Agape Mdumulla and Sam Cotton strike a nice balance between wearability and individuality. Although the styled ensembles are pretty loud and bold, the lookbook provides some great inspiration that can be tamed, mimicked or even brought to the next level.
Shot against a yellow and orange backdrop, the Agi & Sam SS XII collection references '90s hip hop and streetwear for a retro twist that is vibrant and nostalgic. Founders and designers Agape Mdumulla and Sam Cotton strike a nice balance between wearability and individuality. Although the styled ensembles are pretty loud and bold, the lookbook provides some great inspiration that can be tamed, mimicked or even brought to the next level.
Trend Themes
1. Eclectic Ensembles - Opportunity for disruptive innovation in the fashion industry by creating unique and expressive clothing options for men.
2. Playful Fashion - Opportunity for disruptive innovation in the fashion industry by designing fun and vibrant clothing that encourages self-expression.
3. Retro Streetwear - Opportunity for disruptive innovation in the fashion industry by revitalizing trends from the past and incorporating them into contemporary designs.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating unique and expressive clothing options for men.
2. Retail - Opportunity for disruptive innovation in the retail industry by offering playful and vibrant clothing options that stand out from traditional offerings.
3. Marketing - Opportunity for disruptive innovation in the marketing industry by promoting retro streetwear as a unique and nostalgic fashion choice.
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