Caveman Cookies Packaging Got a Grooming by Kristina Filler
Amelia Roblin — April 13, 2013 — Life-Stages
References: kristinasacci & thedieline
The prehistoric face of Caveman Cookies packaging was brought into the modern era with a smart redesign by Kristina Filler of New Jersey. About four years ago, the company was wrapping up its paleo biscuits in brown paper bags and labeling them with sets of stickers. The new version is easier to produce, to ship and to stack on the grocery store shelf.
A rectangular box was chosen as the most effective shape to contain the confectioneries, so it was necessary to address four more sides with lighthearted designs. The familiar, happy and hairy troglodyte is still pictured in all his bearded glory on the front panel, with his mustached mouth open wide and ready to munch on his sweet snack. The cartoony brand name and additional illustrations are printed onto the other sides of Caveman Cookies packaging.
A rectangular box was chosen as the most effective shape to contain the confectioneries, so it was necessary to address four more sides with lighthearted designs. The familiar, happy and hairy troglodyte is still pictured in all his bearded glory on the front panel, with his mustached mouth open wide and ready to munch on his sweet snack. The cartoony brand name and additional illustrations are printed onto the other sides of Caveman Cookies packaging.
Trend Themes
1. Packaging Redesign - The redesign of Caveman Cookies packaging by Kristina Filler highlights a trend towards modern and accessible packaging for smaller or indie food brands.
2. Branding Overhaul - The new branding for Caveman Cookies reflects a larger trend of businesses rebranding in order to stay current and attract new customers.
3. Simplification - The new design of the packaging for Caveman Cookies emphasizes the trend towards simplicity in packaging that is both easier to produce and easier to stack and organize on retail shelves.
Industry Implications
1. Food and Beverage - The packaging redesign for Caveman Cookies reflects current trends in the food and beverage industry to appeal to modern consumers.
2. Small Business - The redesign for Caveman Cookies is an example of how small businesses can effectively rebrand and revitalize their product offerings with updated packaging.
3. Retail and Consumer Goods - The trend towards simpler and more modern packaging for products such as Caveman Cookies highlights the importance for retail and consumer goods companies to stay competitive by staying ahead of evolving styles and trends.
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