Arda Biomaterials Launches a New Capsule with Beavertown Brewery
Kanesa David — August 15, 2024 — Eco
References: arda.bio & retailtechinnovationhub
Arda Biomaterials, turning spent brewery grain into leather-like alternatives, has teamed up with Beavertown Brewery for a new accessory line. The Beavertown X Arda collection debuts with a limited run of eight cardholders, featuring Beavertown’s signature skull and bone design. These pieces will be showcased at Beavertown’s pop-up at London’s Truman Brewery on Brick Lane.
Arda’s innovative material, New Grain, made from Beavertown’s spent grain, is a sustainable leather alternative available in a range of colors and patterns. It is a stylish and eco-friendly option.
"This partnership is a perfect example of how we can be fast-movers in supporting local supply chains and contributing to a circular economy, all while offering consumers unique products directly linked to their favourite breweries and distilleries, such as Beavertown," said Arda Biomaterials CTO TJ Mitchell.
Image Credit: Arda Biomaterials
Arda’s innovative material, New Grain, made from Beavertown’s spent grain, is a sustainable leather alternative available in a range of colors and patterns. It is a stylish and eco-friendly option.
"This partnership is a perfect example of how we can be fast-movers in supporting local supply chains and contributing to a circular economy, all while offering consumers unique products directly linked to their favourite breweries and distilleries, such as Beavertown," said Arda Biomaterials CTO TJ Mitchell.
Image Credit: Arda Biomaterials
Trend Themes
1. Upcycled Fashion - Transforming spent brewery grain into stylish leather-like alternatives offers eco-conscious consumers attractive, sustainable products.
2. Collaborative Collections - Partnerships between breweries and material innovators create exclusive, branded accessory lines that resonate with fans of both industries.
3. Pop-up Showcases - Limited-run products showcased at themed pop-up events can amplify brand visibility and engage a target audience in unique ways.
Industry Implications
1. Sustainable Fashion - Developing fashionable items from sustainable materials like upcycled brewery grain significantly shifts the industry towards eco-friendly practices.
2. Craft Breweries - Collaboration with material innovators to create merchandise opens new revenue streams and strengthens brand identity for craft breweries.
3. Event Marketing - Utilizing pop-up events to launch exclusive product lines can drive consumer interest and create memorable brand experiences.
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