When it comes to catching the attention of viewers, showcasing an ad that is either humorous or heartfelt is key, and these creative baby marketing techniques have utilized infants in unique ways to make an impression on consumers.
While utilizing baby images or references were traditionally used for products geared toward that infant demographic, nowadays marketers are incorporating babies as a way to sell a variety of other products, simply because infants are widely regarded as cute and adorable. By showcasing babies in ads performing humorous activities or saying preposterous things, marketers are able to create an impressionable ad that people will remember for a while to come.
From mirroring infant image ads to inner child t-shirts, these creative baby marketing techniques will surely have viewers amused by the innocent yet comical references.
47 Creative Baby Marketing Techniques
46
Tattooed Baby Ads
The Playtex Binky Campaign Targets 'Difficult Little People'
45
Fruit-Shaped Juices
Jooze Juice Boxes Are Designed for the Young at Heart
44
Baby Booze Bottles
Utopia Rebrands Popular Liquor Bottles into Infant Products
43
Denim Diapers
Huggies Little Movers Jeans Diapers Make Your Baby a Trendsetter From Birth
42
Speeding Babies
HP 'Happy Baby' Commercial Promotes ePrint Convenience
41
Rollerblading Baby Ads
Evian Takes Living Young to a Whole New Extreme
40
Infantile Water Ads
'We're All Babies Inside,' Evian Advertising Campaign Proclaims
39
Inner Child T-Shirts
These Evian Baby Inside Tees Show Off the Wearer's Eternal Youth
38
Toy Brick Yogurt Branding
Yo'Play Blox Packaging Can be Cleaned and Reused for Amusement
37
Bearded Baby Advertising
The Okuma 'Born to Fish' Campaign Fuses Old & Young Fishermen
36
Badass Baby Campaigns
The Harley-Davidson Ads Illustrate the Spirit of the Motorcycle Company
35
Cute Cutout Branding
Eroski Diaper Packaging Can Contribute to the Decoration of Your Nursery
34
Adorable Animal Advertising
The 'Chofitol' Natural Digestive Ads are Two-Sided
33
Messy Baby Advertisements
The Olvarit Babyfoods Commercial Brings Tots to a Fancy Restaurant
32
Adorable Model Mom Ads
The Tiffany & Co Fall 2011 Campaign Features Doutzen Kroes and her Baby
31
Endearing Animal Branding
Pediatric Babe Packaging is Clean, Crisp and Utterly Adorable
30
Drooling Drunken Baby Ads
Keep the Infants Away From L'universe de Chocolat
29
Yesteryear Infant Portraits
These Achim Lippoth Baby Photos Give Baby Ads a Vintage Look
28
Branded Baby Suits
The iPood Makes Your Baby an Apple User Before He/She Can Walk
27
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
26
Moody Baby Marketing
These DBI Federal Childsurance Ads Urge You to Care While They're Cute
25
Baby Rockstar Ads
The Lucas Savelli Campaign Envisions Celebrities Before They Can Talk
24
Breakdancing Baby Videos
The Tony Kelly American Apparel Ad is Hilarious and Enthralling
23
Devious Babysitting Campaigns
The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
22
Mirroring Infant Image Ads
This Evian Babies Commercial 'Baby & Me' Brings Back Dancing Tots
21
Branded Baby Bottles
The Dolce & Gabbana Feeding Set
20
Vibrant Kid-Centric Packaging
Little Duck Organics Use Dinky Toys as Inspiration for Branding
19
Baby-Proofed Company Credentials
Hip Baby Business Cards Have Corner Guards
18
Wholesome Newborn Branding
BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
17
Anti-Aging Sleepvertising
This Comforta Mattresses Campaign Markets Sleeping Like a Baby
16
Sailboat Soap Branding
Petit Bateau Packaging Embodies a Floating Bath-Time Form
15
Childlike Character Packaging
This Krc&Ko Branded Merchandise is Aesthetically Appeasing
14
Photoshopped Celebrity Baby Ads
This Ad for the Sun UK Spoofs Grown-Up Celebrity Babies
13
Clever Childish Branding
The Grown Up Chocolate Company Packaging Celebrates Your Inner Child
12
Baby Boxing Rings
The Guy Mezger Combat Sports Club Ads Attract Inherent Fighters
11
Eco-Friendly First Aid
The Duck Duck Green Apothecary Kit Keeps Kids Covered On the Go
10
Adorable Ovum Aromas
Infanti Eau de Parfum Encapsulates the Sweet Smell of Baby
9
Friendly Bear First Aid
The PolarAid Kit Aims to Help its Human Users and a Population of Animals
8
All-Day Diaper Commercials
Huggies 'Best Seat in the House' Campaign Highlights Brand Quality
7
Adult-Armed Baby Ads
The Oral-B Stages Campaign Promotes Teeth-Brushing for Infants
6
Cheeky Diaper Ointment
Bad Ass Booty Balm
5
Adorable Baby Facts Promos
Father Explains Facts of Life Imaginatively in the KIA Super Bowl Ad
4
Adorable Baby Ads
The Gerber 'United Babies' Commercial Features Stop-Motion Infants
3
Clapperboard Nap Campaigns
The Heinz Golden Sleep Ads Show Sleeping in Action
2
Babies as Stockholders
E-Trade Channels the Power of Cute
1
Branded Toddler Puzzles
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Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
AI-Generated Ketchup Ads
Heinz Designed an Advertisement Using the Slogan 'It has to be Heinz'
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Lead Car Ads
Ford Launched an AI Campaign Dubbed 'Be Surreal, Be Ford'
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Vegan-Certified Baby Skincare Lines
'Birch Baby' Products are Vegan and 100% Fragrance-Free
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
AI-Fuelled Caregiving Apps
Nanni AI is an App that Helps Parents Understand their Babies
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Smart Baby Bassinets
The Graco SmartSense Soothing Bassinet Detects & Responds to Cries
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Motherhood Cereal Boxes
Special K's Special for a Reason Debuted a Limited-Edition Box
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Fashion-Forward Baby Lines
Huggies is Unveiling its First Babywear Line for Australian Consumers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Grab-and-Go Pop-Up Stands
Babyganics' Oops! I Forgot It Again Provides Family Essentials
Nutrient-Dense Baby Food Pouches
Kiddylicious Baby Food Pouches Come in Eight Varieties
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Retro Appliance Baby Monitors
The Conceptual SMEG Baby Monitor by Priyanshu Maiti is Cutesy
Humorous Automotive Campaigns
Hyundai’s 'Where Have You Been?' Ad Merges Nostalgia and Branding
Functional Infant Bedding
Mulberry Park Silks Introduces the Cozy 'Silk Crib & Toddler Sheets'
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
GenAI TV Ads
ITV's AI-Generated Ad Service Helps New-to-TV Brands Affordably Reach More Audiences
AI Bedtime Stories
Storyville Helps Parents by Creating Magical Experiences for Their Children
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Car-Specific Video Commerce
Audi and Bambuser Make a Significant Evolution in Business Strategy
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Sensitive Skin Diaper Innovations
Huggies® Launches the Skin Essentials™ Diaper
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Everyday Parenting Products
KeaBabies New Products are Parent-Friendly
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Post-Partum Meal QSR Campaigns
Burger King Captures a Special Moment with Bundles of Joy Campaign
Cheerful Healthy Snack Campaigns
Garden Veggie Snacks' YUMbelievably Delicious is Innovative
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
AI-Powered Advertising Tools
Amazon Ads Now Offers a Beta for its New AI Tools for Advertisers
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Advanced Baby Monitors
Philips Avent Has Introduced Its Premium Connected Baby Monitor
Marketing Idea Generators
Thunderbucket Provides Marketing Ideas and Observations at Speed
Donut Inspired Ad Campaigns
Dunkin' Donuts New Ad Campaign is Called Dunkin'Terns
AI Baby Generators
This Tool Gives People a Glimpse at Their Potential Future Child
AI-Powered Lullaby Apps
The 'Baby Bond' App Uses AI to Read Lullabies to Kids as Family Members
AI Baby Tracking Apps
Baby Records Helps First-Time Parents Navigate Stress and Milestones
Naturally-Formulated Baby Sunscreens
Adorable Baby Uses Natural Ingredients in its Sunscreens
Peeling Cheese Packaging Billboards
This Babybel Billboard is Inspired by the Product's Packaging
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Sustainable Reusable Baby Bottles
Pura Debuted an Innovative Bottle Design for Babies
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Dietitian-Designed Infant Meals
Square Baby Offers Nutritious Meals for Infants
Ultra-Gentle Infant Cosmetics
These Aveeno Baby Health Start Products Come in Two Options
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Multi-Texture Candy Products
Baby Bottle Pop Twisters are Crunchy, Chewy and Sour
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Magnetic Hand-Holding Socks
These Children's Socks Add a Touch of Whimsy to the Everyday Item
Cream-Topped Shooters
Licor 43’s Baby Lager Looks Like a Shot-Sized Serving of Beer
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Organic Luxury Skincare Lines
Harry & Rose Offers an All-Natural Skincare Line for Infants
Children-Empowered Adorable Smartwatches
NehNehBaby Introduces the Training Watch for Toddlers
Mom-Approved Baby Clothing Lines
The Maybe Baby Collection is Exclusively at Boots in the UK
Designer Baby Skincare Selections
Harrods' Designer Skincare Selection is for Optimal Baby Health
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
No-Rinse Baby Cleansers
The Mustela No-Rinse Baby Cleansing Water is Gentle and Effective
Unknown Birthday Campaigns
Grey Bangladesh & Tasty Treat Address a Significant Issue in Bangladesh
Baby Sleep Training Platforms
BabySleepBot Uses Small Sound Bites to Address Baby Sleep Concerns
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Drone Marketing Initatives
LEGO Takes to the Sky with Drone Show and Aerial Messages
Sleek Modern Baby Lines
BabyBjörn Has Introduced New Colors and Patterns for Its Product Range
Early Literacy Campaigns
Leapfrog Launched the Everything Starts with Reading Campaign
AI-Generated Baby Images
AI Baby Generator: Futurebaby Creates Baby Images from Parent Photos
Dynamic Auto Marketing Campaigns
Hyundai Promotes Its Electrical Vehicle Line-up
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Celeb-Backed Refreshment Ads
The Pure Leaf Martha's Little Helper Ad Stars Martha Stewart
Anatomically Inspired Baby Bottles
Emulait Makes Bottle Feeding Feel as Natural as Breastfeeding
Cheeky Candy Campaigns
This Kinder Bueno Campaign Targets Millennial and Gen Z Consumers
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Baby-Safe Skincare Creams
Elave's New Baby Pamper Collection Elevates Bathtime
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Indian Baby Care Debuts
Lifelong Online is a New Indian Baby Care Brand for Young Parents
Swimming Lesson Snack Promotions
This Bear Fruit Snacks Promotion Was Created with Water Babies
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Advertising Demand-Side Platforms
Yahoo Launched Yahoo Creative to Help Advertisers
Heist-Themed Cheese Ads
This Maxi Babybel Ad Celebrates the Cheese's Return
Baby-Monitoring Smart Crib Concepts
Anuj Pate and Piyusha Naik Create the Wee Watch Rib Concept
Car Safety-Promoting PSAs
The Ad Council and NHTSA Have Launched a New Never Happens Campaign
Comedic Groundhog Day Campaigns
Lay's Flavor for Days Campaign Taps into Groundhog Day
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Sensitive Baby Skin Care
South Korean Brand Neopharm Expands Atopalm into Chinese Baby Care Market
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
External Photo-Taking Features
Google Unveils a New Child-Focused Feature for Photo Taking
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend