Infanti Eau de Parfum Encapsulates the Sweet Smell of Baby
Amelia Roblin — October 9, 2012 — Fashion
References: behance.net & packagingoftheworld
Many find that the smell of newborn baby to be wonderfully soft and irresistible, leading one designer to dream up Infanti Eau de Parfum. While a product like this does exist, this one is fictional; however, its endearing branding scheme is particularly worthy of note.
Ramin Hasanalizade decided to employ the symbolism of the egg in the packaging of this fragrance. A milky translucent glass has been sculpted into the perfectly smooth shape of an eggshell, subtly offering a peek inside. The actual capacity of the container is quite limited, comprising a reduced spherical capsule to hold the light yellow liquid.
The consequent appearance mimics a view of an embedded yolk. The Infanti Eau de Parfum bottle is further enhanced by the jagged edge of the cap, looking much like a crack in the egg.
Ramin Hasanalizade decided to employ the symbolism of the egg in the packaging of this fragrance. A milky translucent glass has been sculpted into the perfectly smooth shape of an eggshell, subtly offering a peek inside. The actual capacity of the container is quite limited, comprising a reduced spherical capsule to hold the light yellow liquid.
The consequent appearance mimics a view of an embedded yolk. The Infanti Eau de Parfum bottle is further enhanced by the jagged edge of the cap, looking much like a crack in the egg.
Trend Themes
1. Baby-scented Products - There is an opportunity to create more baby-scented products, such as perfumes, that cater to consumers who find the smell of a newborn baby irresistible.
2. Symbolic Packaging - The use of symbolic packaging, such as eggs, creates a unique and appealing product presentation that could disrupt the perfume industry.
3. Limited Capactiy Containers - Creating limited capacity containers for fragrances can create a sense of exclusivity that could attract consumers and disrupt the packaged goods industry.
Industry Implications
1. Perfume Industry - The perfume industry can capitalize on the trend of baby-scented products by creating fragrances that simulate the smell of a newborn baby.
2. Packaging Industry - The packaging industry can innovate by incorporating symbolism, such as eggs, in their designs to create unique and memorable products.
3. Luxury Goods Industry - The luxury goods industry can disrupt the market by creating exclusive fragrances packaged in limited capacity containers that appeal to consumers who value uniqueness and rarity.
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