The Cape Town Fish Market Ads Warn Against Leaving Your Kids at Home
Leslie Chen — April 17, 2013 — Marketing
References: aloweprofile.co.za & adsoftheworld
Parents all share the same concerns when it comes to their kids, but these Cape Town Fish Market print ads amplify those worries to another level.
Babysitters can either be reliable or completely irresponsible; this campaign focuses on the latter with images of ouija board sessions, milk bottle contamination and watching inappropriate movie scenes. The ads are accompanied by the copy, "Who knows what the babysitter's up to? That's why we have a kid's menu." Comical with a bit of truth involved, these ads will even make non-parents chuckle.
Although leaving the kids at home with a babysitter may allow for some peace and quiet, this Cape Town Fish Market campaign reveals that enduring the momentary stress may be the best idea in the long run.
Babysitters can either be reliable or completely irresponsible; this campaign focuses on the latter with images of ouija board sessions, milk bottle contamination and watching inappropriate movie scenes. The ads are accompanied by the copy, "Who knows what the babysitter's up to? That's why we have a kid's menu." Comical with a bit of truth involved, these ads will even make non-parents chuckle.
Although leaving the kids at home with a babysitter may allow for some peace and quiet, this Cape Town Fish Market campaign reveals that enduring the momentary stress may be the best idea in the long run.
Trend Themes
1. Comical Babysitting Campaigns - Opportunity for brands to use humor to highlight the importance of trustworthy babysitting services.
2. Emphasizing Child Safety - Demand for products and services that prioritize child safety, such as secure babysitting platforms or childproofing solutions.
3. Engaging Non-parent Market - Brands can create entertaining campaigns that resonate with non-parents, expanding their target audience.
Industry Implications
1. Advertisement and Marketing - Innovative marketing strategies that use humor and relatability can disrupt traditional advertising methods.
2. Babysitting and Childcare Services - Opportunity to develop trustworthy and secure babysitting platforms to address parental concerns raised by the campaign.
3. Child Safety Products - Market for childproofing solutions and safety-focused products, such as monitoring devices or childproof locks, to meet increased demand for child safety.
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