These Evian Baby Inside Tees Show Off the Wearer's Eternal Youth
— August 6, 2013 — Fashion
References: evian & alldaychic
The Evian Baby Inside commercial garnered a ton of attention when it was first released three months ago -- 58 million YouTube views, to be exact. The commercial shows several unwary pedestrians looking at their reflections and seeing a baby looking back. They begin to dance, and the digitally created infants dance back, performing moves that no toddler would ever be able to pull off. To complement this hilarious, albeit disarming video, Evian has released a series of 'Baby Inside' t-shirts.
Each graphic tee shows a headless baby frozen in the middle of some complicated dance move. Since it's headless, the wearer's head looks as if it belongs to the body below. This gives the appearance of a bobble-headed baby, with the head of an adult.
These t-shirts are an ingenious marketing strategy. Not only do they drive more views towards Evian's viral video, but they also ensure that the brand's name remains on the tongue of millions of people.
Each graphic tee shows a headless baby frozen in the middle of some complicated dance move. Since it's headless, the wearer's head looks as if it belongs to the body below. This gives the appearance of a bobble-headed baby, with the head of an adult.
These t-shirts are an ingenious marketing strategy. Not only do they drive more views towards Evian's viral video, but they also ensure that the brand's name remains on the tongue of millions of people.
Trend Themes
1. Nostalgia Marketing - Brands can use nostalgia as a way to generate viral campaigns that create emotional bonds with the audience, leading to long-term sales opportunities.
2. Inclusive Fashion - Graphic tees like the 'Baby Inside' series show that fashion is no longer limited to size, skin color or gender, offering alternative marketing opportunities to reach new audiences.
3. Digitally Enhanced Apparel - Integrating augmented reality tech or interactive graphics in fashion products creates unique brand experiences that catch consumers' attention and increase engagement.
Industry Implications
1. Beverage Industry - Other beverage companies can leverage viral marketing techniques and creative merchandise to generate buzz and increase brand awareness, connect with consumers on an emotional level, and improve brand loyalty.
2. Fashion Industry - Fashion retailers and designers can create personalized and interactive experiences through wearable technology and creative graphics, fostering engagement and driving sales both online and in-store.
3. Advertising Industry - By utilizing social media platforms and creating buzz-worthy content like the 'Baby Inside' campaign, brands can potentially reach a global audience and benefit from the exposure and revenue opportunities that result from viral marketing.
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