The Lucas Savelli Campaign Envisions Celebrities Before They Can Talk
Meghan Young — April 10, 2013 — Marketing
References: comeverdura.ar & ibelieveinadv
The Lucas Savelli campaign envisions some of the most talked about rockstars of all time as babies. From Baby Style to Baby Kiss and Baby Elvis, the images are at once adorable and ridiculous. Although quite random, it showcases art director and illustrator Lucas Savelli's capabilities and imagination in a fun and arresting manner. Based in Buenos Aires, Argentina, he works in the advertising industry.
Accompanying the Lucas Savelli campaign are the questions, "Have you ever wonder how were Rock Stars when were babies? If they behaved like normal kids or from an early age showed their incredible talent?" Savelli strives to answer these questions through his Baby Style series. He goes on to state, "In this series we will see them before reach fame, even before could talk! Just doing what they love most."
Accompanying the Lucas Savelli campaign are the questions, "Have you ever wonder how were Rock Stars when were babies? If they behaved like normal kids or from an early age showed their incredible talent?" Savelli strives to answer these questions through his Baby Style series. He goes on to state, "In this series we will see them before reach fame, even before could talk! Just doing what they love most."
Trend Themes
1. Baby Rockstar Imagery - This trend highlights the use of baby versions of famous rockstars in advertising campaigns, creating a unique and playful visual aesthetic.
2. Exploring Celebrity Childhood - This trend explores the curiosity surrounding how celebrities behaved as children, and uses imaginative illustrations to depict them in a new light.
3. Creative Advertising Approaches - This trend showcases the use of unconventional and eye-catching advertising techniques, such as portraying rockstars as babies, to grab audience attention.
Industry Implications
1. Advertising - The advertising industry can leverage this trend to create memorable campaigns that resonate with audiences through innovative and unexpected visual concepts.
2. Illustration - The illustration industry can take inspiration from this trend to explore imaginative and creative ways of depicting well-known figures, sparking interest and generating new opportunities.
3. Entertainment - The entertainment industry can utilize this trend to create engaging content that taps into the public's fascination with celebrities, childhood, and nostalgia, providing a fresh perspective on popular culture.
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