Huggies 'Best Seat in the House' Campaign Highlights Brand Quality
Katherinev123 — July 6, 2012 — Marketing
References: campaignbrief & popsop
Babies have to wear their diapers all day long, seven days a week, and the Huggies 'Best Seat in the House' commercial reminds mothers of that fact.
The Huggies 'Best Seat in the House' ad is a 30-second TV spot developed by Ogilvy & Mather Sydney and Mindshare that reminds the viewer that aside from the other many places a baby will sit during the day -- such as the car seat, shopping cart seat and sofa -- he is always in his diaper. Because he must be in his diaper, or 'nappie,' all the time, moms should take care to use Huggies Nappies in conjunction with Huggies Baby Wipes.
Launched by Kimberly-Clark Australia as part of a larger campaign promoting the Huggies Nappies brand and Huggies Baby Wipes, the commercial reminds mothers of Huggies' superior quality and comfort by building an emotional connection.
The Huggies 'Best Seat in the House' ad is a 30-second TV spot developed by Ogilvy & Mather Sydney and Mindshare that reminds the viewer that aside from the other many places a baby will sit during the day -- such as the car seat, shopping cart seat and sofa -- he is always in his diaper. Because he must be in his diaper, or 'nappie,' all the time, moms should take care to use Huggies Nappies in conjunction with Huggies Baby Wipes.
Launched by Kimberly-Clark Australia as part of a larger campaign promoting the Huggies Nappies brand and Huggies Baby Wipes, the commercial reminds mothers of Huggies' superior quality and comfort by building an emotional connection.
Trend Themes
1. Elevated Emotion Advertising - Brands should consider creating emotionally impactful ads as a way to connect with consumers and distinguish themselves from competitors.
2. Niche Marketing - Brands can target specific consumer segments by addressing their unique needs and preferences, such as with all-day diaper advertising for moms.
3. Hygiene Maintenance - As consumers become increasingly health-conscious, there are opportunities for brands to offer solutions that promote cleanliness and hygiene, such as Huggies Baby Wipes.
Industry Implications
1. Consumer Goods - Companies that produce household and personal care products have the opportunity to offer innovative solutions that promote hygiene and wellness.
2. Advertising and Marketing - Ad agencies and marketing firms can provide expertise in creating emotional connections between brands and consumers through targeted advertising campaigns.
3. Childcare - Childcare providers and family-focused businesses can cater to parents' needs by providing quality products and services that promote the well-being of children and families, such as diapers and wipes from trusted brands like Huggies.
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