BornFree Packaging Embraces Ideals of Health and Eco-Friendliness
Amelia Roblin — August 11, 2012 — Eco
References: lilyhudesign & lovelypackage
You hope that every baby is a blank canvas, innocent, uncorrupted and completely healthy. BornFree packaging feeds off of parents' desires to preserve the purity of their infants with a branding strategy that says it cares.
Designer Lily Hu made conscious material choices right from the get-go, electing to use paper pulp for the baby bib, bottle and soother backings. A plastic-like blow-molded PETG makes the transparent casings for the line of BPA-free products and is attached by pressure-fitting rather than incorporating toxic adhesives. As a result, the recyclable image of the commodities upholds the value of eco-friendliness and this shapes a gentler brand identity. Now both inside and out, BornFree packaging accurately exhibits the shared priorities of the company and the consumer.
Designer Lily Hu made conscious material choices right from the get-go, electing to use paper pulp for the baby bib, bottle and soother backings. A plastic-like blow-molded PETG makes the transparent casings for the line of BPA-free products and is attached by pressure-fitting rather than incorporating toxic adhesives. As a result, the recyclable image of the commodities upholds the value of eco-friendliness and this shapes a gentler brand identity. Now both inside and out, BornFree packaging accurately exhibits the shared priorities of the company and the consumer.
Trend Themes
1. Eco-friendly Baby Products - Creating sustainable and non-toxic baby products is an opportunity for disruption in the baby industry.
2. Transparent and Tracable Packaging - Using transparent and traceable packaging materials can enhance brand identity and promote trust in the food and beverage industry.
3. Conscious Material Choices - Using non-toxic and eco-friendly raw materials in product design is an innovation opportunity in the packaging and consumer goods industries.
Industry Implications
1. Baby Products - The baby products industry can benefit from disrupting traditional product design practices by incorporating eco-friendly materials and branding strategies.
2. Food and Beverage Industry - The food and beverage industry can benefit from adopting transparent and traceable packaging materials to build consumer trust and enhance brand identity.
3. Packaging Industry - The packaging industry can further innovation by promoting the use of non-toxic and eco-friendly raw materials in product design, as well as incorporating transparent and traceable packaging materials.
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