The August 2017 VR trends raise fecund metaphysical questions. Reality is a matter of perception; there's no such thing as reality except in that people are able to process it. Who's to say whether virtual reality is any different from the supposed real world? Being in a virtual world is exactly as real as being out of one. The August 2017 VR trends might simply be called the August 2017 R trends then, but for clarity's sake we've stuck with the former.
Virtual reality, augmented reality, and mixed reality have become so popular that there is even a subgenre of emerging tech peripherals devoted to them. The 'Scroll' ring, for example, is a discreet ring that serves as a subtle controller for AR environments, helping users to stay low key while immersed in the technology. Further, the 'Vive N Chill' is a set of cooling fans designed to keep users from overheating while wearing bulky VR headsets.
Top 35 VR Trends in August

35
Holographic Display Smartphones
RED Has Designed the World's First Glasses-Free Holographic Phone

34
Artful Multi-Sensory Restaurants
'Tree by Naked' Offers an Immersive Dining Experience

33
Discreet AR Wearables
This Innovative Ring Design Allows AR to Be Easily Integrated into Life
32
High-Tech Pop-Up Barbershops
The Lynx 'Find Your Magic Shop' in Dublin Includes a "Magic Mirror"
31
Bespoke Wimbledon Beer Pop-Ups
The Stella Artois Vantage Point Was Present at Wimbledon 2017
30
Augmented Reality Museum Apps
'Reblink' Brings Classic Historic Paintings to Life
29
VR Concert Films
Queen is Now Sharing a 'VR the Champions' Experience Online
28
VR-Enabled Sportscars
The Autonomous Maserati Genesi Concept Lets Drivers Explore a Virtual World
27
Fantasy Franchise-Themed AR
Disney and Leovo are Partnering to Develop Star Wars-Themed AR
26
Connected DIYer Tape Measures
The Plott 'Cubit' Tape Measure Offers Advanced Features for DIYers
25
VR Gin Tours
Slingsby is Inviting Fans to Immerse Themselves in the 'Spirit of Harrogate'
24
AR Shopping Apps
Fashion Retailer YOOX Now Lets Users Try On Accessories with the Lumyer App
23
Virtual Reality Advertisements
Google is Experimenting with Ads to Be Placed Inside of VR Worlds
22
VR Champagne Tastings
Nicolas Feuillatte is Set to Host a VR Tasting Experience
21
Mixed-Reality Board Games
'Echelon' is a Hololens Game That is Like Star Wars' Holochess
20
Inexpensive AR Headsets
The 'Mira Prism' Headset Has Been Unveiled at a Cost of Just $99
19
Omni-Industry AR Headsets
The Lenovo DaystAR Augmented Reality Headset is Multifunctional
18
360-Degree Photography Apps
'Lookabout' is a Community for Sharing Immersive Panoramic Photos
17
AR Photography Apps
'Lumyer' Adds Animated Augmented Reality Effects to Photos
16
AR Jersey Apps
The Kings + Golden 1 Center App Shares the Look of the Team's New Nike Jerseys
15
VR Espresso Machines
Google's Daydream Team is Experimenting with Training in VR Environments
14
Interactive Bear Toys
Roby d'Bear is a Robot That Blurs the Lines Between Tech and Reality
13
Underwater Train Voyages
'Eurostar Odyssey' Takes Passengers on a Virtual Journey Under the Sea
12
VR Service Training Programs
This Fast-Casual Restaurant Training Leverages Google Daydream
11
Collaborative VR Studios
Medium's 'Studio Share' Lets Artists Sculpt Together in Virtual Reality
10
Sign Language-Converting Gloves
Language of Glove is a Low-Cost Alternative to Similar Innovations
9
VR Physics Games
'4D Toys' is a Physics-Based Puzzler Set in a Virtual World
8
Mixed-Reality Mobile Games
Brave Explorers Brings IRL Gamescapes to Life With its Mobile App
7
Live Flight-Tracking Apps
Flightradar24 is an App That Allows Users to See Flight Patterns
6
Inclusive VR Subtitles
'Theater for All Ears' is Helping More People Enjoy Live Theater
5
AR Dancing Instructors
'Dance Reality' Uses Apple's ARKit to Teach People to Dance
4
AR University Acceptance Letters
This Chinese University is Using AR to Issue Acceptance Letters
3
VR Cooling Fans
The Vive N Chill Keeps Users Cool While Wearing Builky VR Headsets
2
VR Design Apps
'Google Blocks' Uses a Simple Interface for Building Models in Virtual Reality
1
Collaborative VR Apps
Volkswagen Group is Using Long-Distance VR Apps to Foster Teamwork
Related Ideas
Gamified XR Vacuuming Apps
'Spatial Vacuuming' Makes Home Cleaning Engaging and Rewarding
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Immersive Wellness-Focused AI Campaigns
AI Wellness Has Introduced the Ask My Avatar Challenge
Consumer-Focused Smart Glasses
Vuzix is Launching its First Non-Enterprise 'Z100' Smart Glasses
Augmented Reality Entertainment Systems
The XREAL Beam Pro is a Dedicated Device for AR
Compatible USB AR Glasses
XREAL Released its 'One Series' of AR Glasses for Multiple Devices
AI-Powered Augmented Reality Glasses
The Rokid Max 2 AR Glasses Have a 1080p Resolution
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
Ultra-Lightweight AI-Powered AR Glasses
MLVision Debuted Its MLVision M5 at CES 2025
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Metaverse-Based Virtual Rides
G-SHOCK THE RIDE Simulates Futuristic Durability Testing
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Powered Content Creation Platforms
Niloom.ai's Platform for Creating AR/VR Content Uses AI
Wearable XR Neckbands
Viture's Pro Headband Enhances the Capabilities of its XR Glasses
Child-Focused Mixed Reality Headsets
The Conceptual 'Edi' Mixed Reality Headset is Safety-Focused
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Virtual Reality Fidelity Updates
Meta Updated the Passthrough on its Meta Quest 3 Headset
AI-Fueled Smartwatch Concepts
Rabbit Joins Teenage Engineering on the R1 Smartwatch Design
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Spatial Computing Glasses
Rokid's AR Lite Device is Intuitive, Comfortable and Wearable
Collaborative VR Art Experiences
Chanel Presents the A Conversation with the Sun Show
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
AI-Connected Sports Glasses
The QIDI Vida AR HUD Display is Built for Active Lifestyles
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Augmented Reality Cleaning Innovation
AR Check Offers Automated Cleaning with AR
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Full-Body-Tracking VR Rigs
Virtuix's 'Omni One Core' is an Ultra-Premium VR Rig for PC Gaming
True Lightweight AR Glasses
Meta Unveiled the 'Orion AR' as its First Dedicated AR Wearable
Visualized Audio AR Glasses
The XRAI Glass Enables the Wearer to See Conversations in Real Life
Haptic Gamer Chair Cushions
Razer Project Esther Immerses Gamers in the Experience at CES 2024
Virtual Flavor Simulators
Researchers Developed a Device to Stimulate Taste in Virtual Worlds
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Volumetric Video Creation Tools
Gracia AI Raised $1.2 Million to Bolster its AI Video Tools
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Interactive Smart Rings
The AI-Fueled Wizpr Smart Ring by VTouch has Proximity Sensors
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Compact AR Glasses
Spectacles Gen 5 Offers Shared AR Experiences with Snap OS Integration
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Immersive VR Thriller Games
PlaySide Studios Announced 'Shattered' Thriller for VR Consoles
Mixed Reality Business Acquisitions
Google is Acquiring a Large Part of HTC's Vive XR Team
Virtual Reality Bendable Controllers
Minkyu Oh Designs the Cogito Concept with AR Technology
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
AR-Suggested Cocktails
Threedium Developed 3D Cocktail Visuals for Tanqueray No.TEN
Scan-to-VR Technologies
Teleport by Varjo Creates Digital Twins for Real-World Locations
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Retina-Level VR Headsets
Pimax's Crystal Super Debuted at CES as an Industry-First
Lightweight VR Headsets
The Pimax Dream Air Represents a Notable Advancement in Virtual Reality
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Mixed Reality Mopping Tools
Gravity Jack is Developing Mixed Reality Mopping for Contec
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Memory-Making AR Experiences
Rokid Celebrated Dads This Father's Day with AR & AI
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Immersive AI Wellness Avatar Experiences
Tomo is an AI Spiritual and Mental Guidance Experience
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
3D Product Visualization Services
Herman Miller and Design Within Reach Tap 3D Cloud™ by Marxent
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Spatial Video Exercise Bicycles
LAYER Design & Saga Holographic Create the Dynamic HoloBike
Tech-Branded VR Headsets
This Nothing VR Headset Concept by Ratan Pande is Ultra-Modern
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Enhanced Metaverse Immersion Solutions
KIWI Design Debuts the RGB Vertical Stand on Meta
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Virtual Wellness Assistants
EvieAI is Exclusively Trained with Medical Journal Data
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Self-Tracking VR Headset Accessories
The HTC VIVE Ultimate Tracker Enables 3D Spatial Tracking
Virtual Reality Dance Games
Ubisoft Prepares to Launch Just Dance VR: Welcome to Dancity
Virtual Reality Gameplay Chairs
The New Roto VR Explorer Chair Rotates with Virtual Movement
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
3D Holographic Game Experiences
VividQ Launched a New Modern Warfare 2 3D Experience
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Vibrational Gamer Belts
The Feelbelt Haptic Audio Wearable Enhances Game Immersion
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
AI Fashion Tools
Virtualfit Lets Users Try on New Looks Instantly in a Digital Space
Hologram Indoor Cycling Experiences
Saga Holographic Introduced the Ground-Breaking Holobike
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
AR Try-On Technologies
Nextech3D.ai Intends to Acquire Designhubz to Expand Its E-Commerce Prowess
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
AR-Enhanced Learning Tools
TutAR Empowers Education with AR-Enabled 3D Teaching Aids for K12
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Technology-Fusing Laboratory Spaces
WindsorPatania Architects Designs the XR Lab
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Nausea-Abating VR Platforms
The 'C-Infinity' Platform is Designed to Evade VR Motion Sickness
AR 3D Model Apps
Arrea is an AR app for iPhone That Lets Users Explore Augmented Reality
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
Virtual AR Adventures
Spin Genie Launches 'AR Treasure Quest'
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
Responsive Feedback VR Controllers
The 'Bstick' Haptic VR Controller Immerses Players into Content
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Virtual Human Assistants
Prompt 3D Combines Realistic Avatars and Advanced AI for Interaction
Interactive Digital VR Games
Horizon Worlds Launches the New Super Rumble Social VR Game
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
Virtual Reality Rhythm Games
Metal: Hellslinger is Coming to VR on All Major Platforms
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Versatile Spatial Computers
The Play for Dream MR Was Unveiled at CES 2025 in Las Vegass
High-Motion VR Action Games
Attack on Titan VR Lets Players Hunt Massive Monsters in the Metaverse
Casual MR Gaming Companies
'MixRift' Raised over $1.6M to Fund its Mixed Reality Game Development
Augmented Reality Microscope Prototypes
Google Prototypes an ARM with the Department of Defense
Immersive Virtual Spaces
Timmerse Creates Customizable 3D Worlds for Work and Social Interactions
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
Inclusive Custom Avatar Enhancements
Meta's Quest Avatars Get a Slew of More Inclusive Detail
VR Trombone Experiences
Trombonest Presents Musical Mixed Reality for Any Skill Level