Top 100 Cosmetics Ideas in April

From Inclusive Makeup Collections to Custom Recovery Serums:

The top April 2016 cosmetics ideas showcases the continued progression toward clinical skincare solutions and the experiential means of introducing them to consumers.

The 'Good Ship Benefit' is a immersive multifaceted pop-up expected to open on the River Thames this month. The pop-up on a boat will last for approximately five-months and will feature a number of different curated brand experiences including a lash bar, cocktail lounge and restaurant. Consumers will have a chance to interact with the Benefit brand's bestselling products.

Powder is a new web-based magazine based in the UK that is aiming to apply the fascination with entirely customized experiences to beauty journalism. Powder will feature a curated selection of premium cosmetic products as chosen by some of the world's most sought after beauty editors, with users able to customize settings for each type of makeup.
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