Obsessive Compulsive Cosmetics' New Lip Tar Collection Has Wild Shades
Laura McQuarrie — March 7, 2016 — Fashion
References: occmakeup
For the spring and summer season, Obsessive Compulsive Cosmetics is launching a brand new collection of Lip Tar products in fun, psychedelic colors. Titled 'Magnetic Fields,' this collection includes products like Wasabi, a bright chartreuse green and Rime, a shimmery turquoise, which are two very bold lip color choices. While these eye-catching colors could be applied straight out of the tube for vibrant opaque coverage, Obsessive Compulsive Cosmetics also suggests that the lip products can be mixed with metallics for "custom multi-chromatic lip looks."
As with all of Obsessive Compulsive Cosmetics' Lip Tars, these ones are vegan and formulated with rich naturally derived oils from hemp and peppermint, meaning that the products provide nourishment in addition to a hit of color.
As with all of Obsessive Compulsive Cosmetics' Lip Tars, these ones are vegan and formulated with rich naturally derived oils from hemp and peppermint, meaning that the products provide nourishment in addition to a hit of color.
Trend Themes
1. Psychedelic Lip Products - Disruptive innovation opportunity: Develop a line of customizable lip products with bold, vibrant colors that can be mixed for unique multi-chromatic lip looks.
2. Vegan Lip Products - Disruptive innovation opportunity: Create a range of lip products that are vegan-friendly and formulated with naturally derived oils for added nourishment.
3. Fun and Bold Lip Colors - Disruptive innovation opportunity: Introduce a collection of lip products with unconventional colors that appeal to consumers seeking vibrant statement looks.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Innovate new lip product formulations and marketing strategies to meet the demand for unconventional and customizable lip colors.
2. Vegan Products - Disruptive innovation opportunity: Develop a line of vegan beauty products that offer bold and unique color options for consumers.
3. Natural Beauty Products - Disruptive innovation opportunity: Create lip products formulated with naturally derived ingredients that provide nourishing benefits in addition to vibrant colors.
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