The Raw Aesthetic of LAKE's Oil Beauty Products Opts for Natural Design
References: studiobium & retaildesignblog.net
The LAKE oil beauty products feature a raw packaging design put together by Studio Bium that makes use of organic materials including cement and cork for the line of oil beauty products. The natural aesthetic of the branding further reflects the quality and make of the products while simultaneously providing durability and minimalism.
The line highlights 100% natural beauty products that are made from wholesome and lightweight oils designed to improve the look and texture of the skin. The packaging reflects this brand focus by using materials that are raw and natural as well, such as cement and cork. The vials feature a gradient grey and white cylinder cement as the foundation of the bottles, while a contrasting soft cork is used in the cap. The bottles feature the LAKE logo tastefully embossed into the cement.
The line highlights 100% natural beauty products that are made from wholesome and lightweight oils designed to improve the look and texture of the skin. The packaging reflects this brand focus by using materials that are raw and natural as well, such as cement and cork. The vials feature a gradient grey and white cylinder cement as the foundation of the bottles, while a contrasting soft cork is used in the cap. The bottles feature the LAKE logo tastefully embossed into the cement.
Trend Themes
1. Raw Packaging Design - The use of organic materials like cement and cork in packaging design presents an opportunity for brands to showcase their commitment to sustainability and natural aesthetics.
2. Natural Beauty Products - The rise of 100% natural beauty products made from wholesome and lightweight oils opens up possibilities for creating innovative and eco-friendly packaging solutions.
3. Minimalistic Branding - The trend towards minimalistic branding allows for the use of raw and natural materials in packaging design, promoting a sense of durability, authenticity, and simplicity.
Industry Implications
1. Cosmetics - Cosmetic brands can explore using organic and sustainable materials like cement and cork in their packaging design to appeal to environmentally-conscious consumers and create a unique brand identity.
2. Natural Beauty - The natural beauty industry can leverage the trend of using raw materials in packaging design to align their products with their core values of sustainability and health-consciousness.
3. Sustainable Packaging - The use of cement and cork in packaging design presents an opportunity for the sustainable packaging industry to offer eco-friendly solutions that are both aesthetically pleasing and durable.
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